> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Ads

9 sections · 141 articles

- [Ads Overview](https://help.branch.io/marketer-hub/ads-overview.md): Optimize campaign performance and measure full return on investment in Branch with data from every channel. (updated 2026-01-22)
- [Supported Ad Partners](https://help.branch.io/developer-hub/supported-ad-partners.md): A list of all ad partners supported by Branch, including SANs and non-SANs. (updated 2026-09-22)
- [SANs](https://help.branch.io/marketer-hub/category/sans.md): 43 articles, starting with Self-Attributing Networks (SANs) Overview, What is a Self Attributing Network?, Configure Events for Self-Attributing Networks, Common Sources of SAN Reporting Discrepancies, Engagement Attribution for SANs (updated 2026-10-20)
- [Non-SANs](https://help.branch.io/marketer-hub/category/non-sans.md): 72 articles, starting with Ad Partner Integration Guide, Add Custom Partners, Ads (non-SANs) FAQ, Postbacks, Partner-Specific Integration Guides (updated 2026-10-01)
- [ROI Hub](https://help.branch.io/marketer-hub/category/roi-hub.md): 6 articles, starting with ROI Hub Overview, Templates for Cost Data, Reporting and Analytics, Share Cost Data With Branch (updated 2026-09-08)
- [Household Measurement](https://help.branch.io/marketer-hub/category/household-measurement.md): 2 articles, starting with Supported OTT Partners, Household Measurement Overview (updated 2026-09-22)
- [Ads Reporting](https://help.branch.io/marketer-hub/category/ads-reporting.md): 4 articles, starting with Unified Analytics, Ads Analytics, Cohort Analytics, Ads Reporting FAQ (updated 2026-08-20)
- [Additional Configuration](https://help.branch.io/marketer-hub/category/additional-configuration.md): 2 articles, starting with Create Branch Links for Product Feeds, Ads Advanced Configurations (updated 2026-09-14)
- [Testing](https://help.branch.io/marketer-hub/category/testing.md): 3 articles, starting with Ad Partner Integration Testing, Test Ads Campaign Setup, View Through Attribution (VTA) Testing (updated 2026-08-20)
- [Fraud](https://help.branch.io/marketer-hub/category/fraud.md): 4 articles, starting with Fraud Overview, Manage Fraud Rules, Fraud Analytics, In-Depth Fraud & Recommendations (updated 2026-09-08)
- [Engagement Builder](https://help.branch.io/marketer-hub/category/engagement-builder.md): 3 articles, starting with Engagement Builder Overview, Enable Engagement Builder, Manage Your Engagement Groups (updated 2026-10-14)