> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt). # Branch University > Learn Branch with on-demand courses for marketers, product managers, and developers, from first implementation to measurable revenue. ## What is Branch University? Branch University is our on-demand learning destination for growth teams that want to turn every customer touchpoint into a better experience, and measurable revenue. It gives marketers, product managers, and developers a clear path from “we’ve implemented Branch” to “we’re unlocking its full cross-channel growth potential,” with guided, self-serve education and expert-led training based on the same best practices Branch shares with leading brands. ### What Branch University offers - Curated learning paths aligned to key growth motions like acquisition, engagement, and retention across channels. - Hands-on product training that mirrors the Branch platform workflows your teams use every day. - Live, instructor-led sessions for deeper dives, Q&A, and tailored best practices that accelerate onboarding and optimization. - Certifications that signal Branch and cross-channel growth expertise to internal stakeholders and hiring managers. - Always-on access to up-to-date learning, so teams stay ahead of product innovations, privacy changes, and new use cases. ![Branch University learning catalog showcasing various courses and certifications available for users.](https://help.branch.io/img/image--1-.png) ## Access Branch University You need a Branch account to use Branch University. Select **Login** on the Branch University site, and you'll be prompted to enter your Branch credentials. > **Note** > > If you log in to Branch through an SSO provider like Okta or OneLogin, make sure you're already logged in before navigating to Branch University. ## Find Branch University You can get to Branch University three ways: - **Visit directly**: Visit [https://university.branch.io/](https://university.branch.io/catalog). - **From Branch**: Select the help icon (?) in Branch and select Branch University from the drop-down menu. - **From the Help Center**: Look for Branch University links on the Help Center home page and in the site header. ## Where to start Start with the following courses and collections if you’re new to Branch: - [**Branch Basics**](https://university.branch.io/collections/branch-basics): Start with this collection to get up to speed on all things Branch. - [**Use Cases**](https://university.branch.io/collections/use-cases): Learn to implement key Branch use cases through independent, on-demand lessons. ### Learning paths Branch University offers the following learning paths. Each path is made up of self-paced modules with video tutorials, demos, and knowledge checks. | Learning Path | Modules | Description | Category | | --- | --- | --- | --- | | **Branch Roots: Start Here** | 24 | A guided path for marketers, analysts, and business leaders covering how Branch's AI-powered platform brings measurement, deep linking, and data collaboration together. | Getting Started | | **Marketing in a Digital World** | 2 | Explore how the Branch Growth Platform helps you grow your audience with data-driven decisions, including its core features, uses, and infrastructure. | Getting Started | | **Tap, Scan, Engage: Short Links 101** | 12 | Learn the essentials of Branch short links and QR codes — and meet Ivy, your AI assistant for effortless link creation. | Engagement | | **Tap, Scan, Engage: Classic Quick Links 101** | 13 | Level up your social and owned strategy by mastering Branch classic Quick Links and QR codes to grab attention, streamline access, and get results. | Engagement | | **Boost Your ROI: Optimize Ad Links 101** | 9 | Master the Performance tools to boost direct response campaigns and gain powerful privacy-centric attribution insights. | Performance | | **ROI Hub: Unlock Cost Data Insights** | 6 | Learn how to import cost data through manual and automated processes for data-driven decisions and profit growth. | Performance | | **Analysis to Insights with Ivy** | 13 | Turn data into action with Analysis in the Branch Growth Platform. Learn the essentials of campaign performance, attribution, and tracking. | Platform | | **Attribution 101: Behind the Click** | 7 | Demystifies modern mobile attribution by showing how Branch connects fragmented web and app experiences. | Platform | | **Create a Banner Campaign: Journeys 101** | 4 | Learn the top skills to master in Branch for increasing app usage by creating a Journeys banner mobile web-to-app campaign. | Engagement | | **From Inbox-to-App: Email Links 101** | 3 | Gain a comprehensive understanding of how to ensure your emails deep link to your app smoothly and effectively. | Engagement | | **Link Creation & Management Made Easy** | 1 | Manage campaign links with LinkHub. Create templates, bulk manage links, and ensure consistent tagging. | Platform | | **Crack the Code: Perfect Your Banners** | 1 | Learn how to effectively conduct A/B testing experiments on desktop and mobile web-to-app banners. | Engagement | | **#Customization Goals: Dynamic Banner Templates** | 2 | Tips and tricks for crafting customizable dynamic banner templates for localization and personalization. | Engagement | | **Cross-Platform Banners: The Desktop-to-App Journey** | 1 | Learn the uses and best practices for desktop-to-app Journey banners. | Engagement | | **Seamless Branding: Custom QR Codes** | 1 | Craft unique QR codes that perfectly match your brand's visual identity. | Engagement | | **Cohort Insights: Fuel Growth Strategy** | 1 | Analyze and monitor audience behavior patterns over time to inform and drive growth strategies through cohort analysis. | Platform | | **Elevate Your Analytics: Harnessing Custom Metrics** | 1 | Build custom metrics to track the KPIs that matter to your business. | Platform | ### Certification The [Branch Mobile Growth Certified](https://university.branch.io/certifications) certification certifies that you’re proficient in the products, best practices, and practical skills needed to be an effective mobile growth marketer using Branch.