> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Overview Page

> Analyze your performance across channels with Branch's Overview page. Customize views, share insights, and track key metrics effortlessly.

> **Attention**
>
> Branch's new experience is rolling out in phases, so your interface may differ. This article covers a legacy analytics feature. For the new version, see [Analysis Overview](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md).

The [Overview](https://dashboard.branch.io/) page in the [legacy Branch](https://help.branch.io/marketer-hub/branch-dashboard-overview.md) experience provides a global overview of your performance across different channels, campaigns, and use cases in the Branch ecosystem. Here, you can quickly view analytics breakdowns for:

- All Data
- Journeys
- Short Links
- Ads
- Email

![](https://help.branch.io/img/7cd32637-5cde-4d5c-9c32-9a9f5ae78c67.png "All Data.PNG")

> **Note: data latency**
>
> Data latency times for [legacy Branch](https://help.branch.io/marketer-hub/branch-dashboard-overview.md):  
> - Standard analytics data is available within ~15 minutes.  
> - CCI, cost, and API response data is available in ~2 hours.

## Report Settings

![](https://help.branch.io/img/18f389ad-628f-4fdb-84ac-132e8e39f2d2.png "Report Settings.PNG")

### Date Range

You can choose the following date ranges for your report:

- Last 3 Days
- Last 7 Days
- Last 14 Days
- Last 30 Days
- Last 90 Days
- Custom...

  - By default, you are only allowed to look back up to 6 months of data.

There are built-in date ranges to choose from or you can have a custom date range selected.

### Sharing

You can easily share the Overview page in its current state - i.e. including whatever changes you have made to default view - by clicking on the link button and copying the auto-generated Branch Link. Users who have access to your Branch Dashboard will then be able to see the view you've shared.

![](https://help.branch.io/img/fa24f391-afab-4353-8e39-ed5c753aa731.png "Sharing.PNG")

### Saving

You can also save the Overview page in its current state - i.e. including whatever changes you have made to default view - by clicking on the flag button, naming the view, and clicking Save.

You can also access your previously saved views here as well.

![](https://help.branch.io/img/98c199e6-a1e7-45cf-85fd-b2bd0b7d43db.png "Saving.PNG")

### Resetting

You can reset the Overview page back to its default state at any time, by clicking on the reset button.

![](https://help.branch.io/img/d507152-Reset.png "Reset.png")

## Summary Tiles

> **Summary Tiles vs Table Data**
>
> There may be a difference in conversion proportions when comparing the Summary Tiles and the Events/Performance Tables. In the tables, the total unique will differentiate events based on their compare-by dimensions, leading to a greater count compared to the Summary Tiles.

Each summary tile includes the following information:

- Large number represents metric for current time period.
- Small number represents metric for previous time period.
- Arrow to right indicates whether metric has increased or decreased.

To change which event is shown:

1. For the respective tile, click on the Pencil icon.
2. In the **Customize Tile** modal, click within the **Show** drop-down.
3. From the **Show** drop-down, select the event you want to populate the graph with.
4. Click **Save**.

![](https://help.branch.io/img/6aba0b0-customize-tiles.gif "customize-tiles.gif")

Each tile can be customized to show one of the following events:

> **Available SHOW Events**
>
> - **Installs**
> - **Pageviews**
> - **Views**
> - **Clicks**
> - **Opens**
> - **Reinstalls**
> - **Web Session Starts**
> - **Web to App Redirects**
> - **SMS Sent**
> - **Impressions**
> - **Journey Dismissals**

## Summary Charts

![](https://help.branch.io/img/e539da5-Summary_Charts.gif "Summary Charts.gif")

Summary Charts are an easy-to-use way for you to be able to see campaign performance quickly at a high level. It's a great tool to compare multiple data sources to find valuable insights.

### Customization

![](https://help.branch.io/img/7d8f6ffe-09f8-430d-beb2-a59b91530032.png "Customization.PNG")

#### Show

You can **Show** 2 values in which your chart will automatically conform to. Here, you'll be able to add helpful at-a-glance metrics like installs, purchases, etc.

> **Data Limits**
>
> **Event/Metric Records**
>
> We will load the top 5,000 records for each event or metric. Some low-volume records may be missing from the displayed analytics when looking at many different compare bys. In particular, data sorted by ascending values may be limited.
>
> **Cardinality Protection**
>
> Branch limits all dimensions to 40,000 values per publisher per day. This means that you can only see up to 40,000 unique campaigns, ad names, etc. in the Dashboard.
>
> If an app tries to send up > 40,000 values for a single dimension (e.g. ~campaign) in a day, then Branch stops tracking those unique values. Branch combines additional values together and bucket them under the value "Other".

#### Compare By

You can add 1 **Compare by** value to break down your data by a specific dimension.

#### Filter

You can add 2 **Filters** to get more granular with the data shown in the Summary Chart. Here you can add specific values for keys like os, ad partner, etc.

#### Organic/Unique

When **Unique** is checked, Branch employs an algorithm to generate an approximation of unique users completing an event within a given time period.

For example: Within the time interval selected, if 1 user clicks 100 times, the dashboard will only display 1 unique click.

There is no concept of "unique revenue"; "revenue" is always the sum of all purchase events.

By default, Unique is shown.

When **Organic** is checked, unattributed data will show (attributed: false). This data is not attributed to any click or impression, and is the same as "organic" or "direct" data. By default, Organics are left hidden.

### Views/Download

By clicking the button in the upper right hand corner of the chart, you have the ability to **View in Full Screen** or download in one of the following formats:

- **PNG**
- **XLS**
- **SVG**
- **CSV**

## Events/Performance Table

![](https://help.branch.io/img/36fc85a5-1170-4232-84bc-07c19070f459.png "Table.PNG")

For a full guide on customizing the events/performance table, view our guide on [Dashboard Reports](https://help.branch.io/marketer-hub/dashboard-reports.md#events-performance-table).