> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Analyze QR Code Performance

> Measure how your Branch QR Codes perform, including scans and downstream conversions, in the Branch Dashboard.

> **Attention**
>
> Branch's new experience is rolling out in phases, so your interface may differ. This article covers the legacy linking experience. For the new version, see [Create Short Links (New)](https://help.branch.io/marketer-hub/create-short-links-new.md#view-and-manage-links).

## Overview

The Branch Dashboard can help you generate and view reports for your QR Code campaigns.

The following metrics are specific to QR Codes. You can use them to view, compare, and filter your campaigns:

| Metric | Description |
| --- | --- |
| Link Title | The title of your QR Code. |
| Scans | Number of times users scanned on a Branch Link, or on an ad where Branch can fetch click data from a third party (e.g. Meta ads). |

## Analyze QR Code Performance

To start analyzing the performance of your Branch QR Codes, start by navigating to the **Analytics** [tab](https://dashboard.branch.io/qr-codes/analytics) of the QR Codes [section](https://dashboard.branch.io/qr-codes) of the Branch Dashboard.

![](https://help.branch.io/img/db67dc7f4336d8f9fa454640a82ce0932d3550838c65a8aed114a86bab823e14-Screenshot_2024-11-18_at_7.43.47_PM.png)

### Performance

Within the **Analytics** tab you'll find the **Performance** table, which allows you to view your Branch QR Code campaign performance through customizable tables with download capabilities.

![](https://help.branch.io/img/a911123-QR_Codes_Performance.png)

### Trends

Below the **Performance** table is the **Trends** graph, which allows you to view your Branch QR Code campaign performance through robust charts.

![](https://help.branch.io/img/868b6f4-QR_Codes_Trends.png)

> **More Reporting**
>
> QR Code reports are similar to other Branch Dashboard reports. To learn more, view our Dashboard Reports [guide](https://help.branch.io/marketer-hub/dashboard-reports.md).