TikTok SKAdNetwork

View SKAdNetwork data in Branch for your TikTok For Business Campaigns.

Overview

The introduction of iOS 14.5 came with the rise of SKAdNetwork (SKAN) which had industry-wide impacts on the mobile measurement and attribution ecosystem. As such, TikTok For Business will work similarly to most non-self-attribution networks when it comes to SKAdNetwork campaigns.

작동 방식

The Branch SDK can be used to manage all calls to SKAN. Once TikTok For Business is integrated and authenticated with Branch and the SDK is tracking events, TikTok For Business will forward individual SKAN postbacks to Branch.

TikTok For Business SKAN Support

Supported Campaigns

TikTok Campaign Type

SKAN Support for Branch

TikTok 앱 인게이지먼트

:white-check-mark:

TikTok 앱 인게이지먼트

:x: SKAN을 서포트하지 않음

Apple Postback Data

파라미터

서포트

Version

:white-check-mark:

Ad Network ID

:white-check-mark:

캠페인 ID

:white-check-mark:

Transaction ID

:white-check-mark:

App ID

:white-check-mark:

Attribution Signature

:white-check-mark:

Redownload

:white-check-mark:

Source App ID

:white-check-mark:

Fidelity Type

:white-check-mark:

Added TikTok Data

파라미터

서포트

캠페인 ID

:white-check-mark:

Campaign Name

:white-check-mark:

Ad Set ID

:white-check-mark:

Ad Set Name

:white-check-mark:

Ad ID

:x:

Ad Name

:x:

Creative ID

:x:

Creative Name

:x:

전제 조건

In order to enable TikTok For Business SKAdNetwork, you need to have completed the following:

  1. Enable TikTok For Business
  2. Access to Apple's developer tool.

Enable TikTok SKAdNetwork

1. Authenticate SKAdNetwork in Branch

🚧

개발자가 필요할 수 있습니다.

앱을 인증하려면 Apple의 개발자 도구인 App Store Connect에 접속할 수 있어야 합니다. Branch가 인증 과정을 마친 뒤 앱을 정확히 Branch 계정과 연동시키기 위해서 몇가지 ID와 Key가 필요하기 때문입니다.

imageimage

SKAdNetwork가 동작하도록 설정하려면:

  1. Navigate to the SKAdNetwork Configuration Tab in the Branch Dashboard
    a. In the left-hand navigation, under Channel & Links, click on Ads.
    b. In the Ads sub-menu, click on SKAdNetwork.
    c. On the SkAdNetwork page, click on the Configuration tab.
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  1. Authentication 탭에서 다음 App Store Connect 정보를 제공하세요:
    a. Issuer ID
    b. Key ID
    c. Private Key
    - "Admin" 또는 "App Manager" 액세스 수준을 선택합니다
  2. Save & Continue를 클릭합니다.
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  1. App Store Connect 계정이 인증되면 (녹색 확인 표시로 표시됨) 올바른 앱이 동기화되었는지 확인하고 Integrate를 클릭하세요.
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📘

App Store Connect Credentials

App Store Connect Credentials은 앱 소유권을 검증하기 위한 일회성 확인 방법으로 사용됩니다. 이 Credentials은 앱 연동 과정이 완료된 후 삭제될 수 있습니다(녹색 체크 표시가 'App Integration' 옆에 표시됨). 'Reset App Store Credentials'을 선택하여 Credentials을 제거하십시오. 앱 연동 과정이 완료되어야 SKAdNetwork 연동이 온전히 완료됩니다.

2. Branch SDK Opt-in 설정

In the SKAdNetwork Config section of the Branch dashboard, select the YES radio button to have the Branch SDK handle all calls to SKAdNetwork.

다음에 해당하는 경우 Opt-in을 No로 선택하세요.

  • Integrate directly with SKAdNetwork and call the SKAdNetwork functions natively.
  • 다른 써드 파티 라이브러리를 사용하여 앱과 SKAdNetwork의 상호 작용을 처리하는 경우.
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3. 이벤트에 Conversion Value 할당

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Custom Events

Custom Events need to be mapped in the TikTok For Business Events Config so Branch can share the conversion value with TikTok.

  • Branch 대시보드SKAdNetwork Config 섹션에서 Branch가 어트리뷰션을 위해 Apple에 보낼 모든 앱 이벤트를 선택합니다.
  • You may optionally select a Customer Event Alias and/or a Revenue Range to further distinguish the conversion value.
  • Assign unique values to each event (Apple accepts any number from 0 to 63) that represent their level of importance to you, where 63 is the highest priority and 0 is the lowest priority. Apple will always use the event with the highest priority, regardless if an event with a lower priority was tracked afterward.
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Revenue Range Guidance

  • Revenue range is available for all Commerce Events where revenue is available on the event (Purchase, Add to Cart, Add to Wishlist, View Cart, Initiate Purchase, Add Payment Info, Click Ad, View Ad, Reserve, Spend Credits).
  • Revenue must be entered as USD on the dashboard. Branch will convert revenue with different currencies on events to USD.
  • Revenue ranges must not overlap for the same event (Ex: 1-100, 50-150).
  • Lower Bound Revenue is inclusive, Upper Bound Revenue is exclusive.
  • While not necessary, it is recommended to include both a lower + upper bound on every event.

SKAdNetwork Reporting

You may view performance of your SKAdNetwork Campaigns through the SKAdNetwork Activity Tab

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For additional details on the reporting capabilities, dimensions, etc. please see the following guides:


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