TikTok Data & Reporting

Overview

After connecting TikTok For Business to Branch, data will seamlessly flow between the two to measure your campaigns' performance. It is helpful to know what kinds of data are passed to each platform to properly compare campaigns and optimize future campaigns. The Branch Dashboard will also populate with helpful reports for campaign measurement.

Mapping Between TikTok & Branch

Campaign Data Mapping

Branch 데이터

TikTok Data

정의

가능한 값

~campaign

campaign_name

광고 이벤트를 생성한 캠페인의 광고주 정의 캠페인 이름입니다. 이 값은 unique하다고 보장되지 않습니다.

Light Bright Launch

~campaign_id

campaign_id

광고 이벤트를 생성한 캠페인의 숫자 캠페인 ID입니다. 이 값은 unique하게 보장됩니다.

15292426

~ad_set_name

ad_group_name

The advertiser-defined ad group name of the campaign that produced the ad event. This value is not guaranteed unique.

“Example name”

~ad_set_id

ad_group_id

광고 이벤트로 생성된 광고 그룹의 숫자 ID입니다.

235465654654

~ad_name & ~creative_name

ad_name

The advertiser-defined ad name of the campaign that produced the ad event. This value is not guaranteed unique.

Creative name

~ad_id & & ~creative_id

ad_id

The numeric adID of the campaign that produced the ad event. This value is guaranteed unique.

123456

~placement

배치

The advertiser-defined placement name of the campaign that produced the ad event. This value is not guaranteed unique.

배치

last_attributed_touch_type

attribution_type

The type of attribution of the last touch event

클릭 또는 임프레션

Event Mapping

This is the standard Branch events to TikTok for Business pre-defined event mapping. You can choose to select any Branch event you want to link and map the field with one of the predefined TikTok For Business (SAN) event names.

Branch 이벤트

TikTok 이벤트

TikTok Event Enum (For reference)

INSTALL

Install

0

OPEN

LaunchAPP

129

ACHIEVE_LEVEL

AchieveLevel

40

ADD_PAYMENT_INFO

AddPaymentInfo

127

ADD_TO_WISHLIST

AddToWishlist

128

INITIATE_PURCHASE

Checkout

20

COMPLETE_TUTORIAL

CompleteTutorial

131

CLICK_AD

InAppADClick

132

VIEW_AD

InAppAdImpr

133

ADD_TO_CART

AddToCart

22

LOGIN

Login

114

PURCHASE

Purchase

2

RATE

Rate

138

COMPLETE_REGISTRATION

Registration

1

SEARCH

Search

140

SPEND_CREDITS

SpendCredits

141

START_TRIAL

StartTrial

142

SUBSCRIBE

Subscribe

143

UNLOCK_ACHIEVEMENT

UnlockAchievement

144

VIEW_ITEM

ViewContent

29

CreateGroup

135

CreateRole

39

GenerateLead

24

JoinGroup

134

LoanApplication

118

LoanApproval

105

LoanDisbursal

103

Branch Dashboard Reports

Available Dimensions to Compare By

디멘션

Supported?

Click

:white-check-mark:

Cost

:white-check-mark:

Impressions

:white-check-mark:

Feature

:white-check-mark:

Channel

:white-check-mark:

Campaign

:white-check-mark:

Tags

:x: 아니오

Stage

:x: 아니오

광고 파트너

:white-check-mark:

OS

:white-check-mark:

Platform

:white-check-mark:

keyword

:x: 아니오

캠페인 ID

:white-check-mark:

Ad Set Name

:white-check-mark:

Ad Set ID

:white-check-mark:

Ad Name

:white-check-mark:

Ad ID

:white-check-mark:

Placement

:white-check-mark:

Last Touch Type

:white-check-mark:

Cost Metrics Data

분석 태그

설명

Used For

Cost

총 비용

비용의 합계

ROI

투자 수익 (ROI) 비용의 백분율로서의 이익

(수익-비용) * 100
/비용

ROAS

광고 비용 대비 투자 수익 (ROAS) 비용의 백분율로서의 매출

매출/비용

eCPI

설치당 유효 비용 캠페인의 총 비용을 설치 수로 나눈 값

비용/설치 (eo_installs)

eCPC

클릭당 효과적인 비용 캠페인의 총 비용을 클릭 수로 나눈 값

비용/클릭 (eo_clicks)

eCPM

밀리초당 유효 비용 (임프레션 천 개) 캠페인의 총 비용을 임프레션 수/1000으로 나눈 값

비용 / (임프레션 / 1000)

(eo_impressions)

eCPA

구매당 유효 비용

비용 / 구매