필터

TikTok Data & Reporting

Overview

After connecting TikTok For Business to Branch, data will seamlessly flow between the two to measure your campaigns' performance. It is helpful to know what kinds of data are passed to each platform to properly compare campaigns and optimize future campaigns. The Branch Dashboard will also populate with helpful reports for campaign measurement.

Mapping Between TikTok & Branch

Campaign Data Mapping

Branch 데이터TikTok Data정의가능한 값
~campaigncampaign_name광고 이벤트를 생성한 캠페인의 광고주 정의 캠페인 이름입니다. 이 값은 unique하다고 보장되지 않습니다.Light Bright Launch
~campaign_idcampaign_id광고 이벤트를 생성한 캠페인의 숫자 캠페인 ID입니다. 이 값은 unique하게 보장됩니다.15292426
~ad_set_namead_group_nameThe advertiser-defined ad group name of the campaign that produced the ad event. This value is not guaranteed unique.“Example name”
~ad_set_idad_group_id광고 이벤트로 생성된 광고 그룹의 숫자 ID입니다.235465654654
~ad_name & ~creative_namead_nameThe advertiser-defined ad name of the campaign that produced the ad event. This value is not guaranteed unique.Creative name
~ad_id & & ~creative_idad_idThe numeric adID of the campaign that produced the ad event. This value is guaranteed unique.123456
~placement배치The advertiser-defined placement name of the campaign that produced the ad event. This value is not guaranteed unique.배치
last_attributed_touch_typeattribution_typeThe type of attribution of the last touch event클릭 또는 임프레션

Event Mapping

This is the standard Branch events to TikTok for Business pre-defined event mapping. You can choose to select any Branch event you want to link and map the field with one of the predefined TikTok For Business (SAN) event names.

Branch 이벤트TikTok 이벤트TikTok Event Enum (For reference)
INSTALLInstall0
OPENLaunchAPP129
ACHIEVE_LEVELAchieveLevel40
ADD_PAYMENT_INFOAddPaymentInfo127
ADD_TO_WISHLISTAddToWishlist128
INITIATE_PURCHASECheckout20
COMPLETE_TUTORIALCompleteTutorial131
CLICK_ADInAppADClick132
VIEW_ADInAppAdImpr133
ADD_TO_CARTAddToCart22
LOGINLogin114
PURCHASEPurchase2
RATERate138
COMPLETE_REGISTRATIONRegistration1
SEARCHSearch140
SPEND_CREDITSSpendCredits141
START_TRIALStartTrial142
SUBSCRIBESubscribe143
UNLOCK_ACHIEVEMENTUnlockAchievement144
VIEW_ITEMViewContent29
CreateGroup135
CreateRole39
GenerateLead24
JoinGroup134
LoanApplication118
LoanApproval105
LoanDisbursal103

Branch Dashboard Reports

Available Dimensions to Compare By

디멘션Supported?
Click:white-check-mark:
Cost:white-check-mark:
Impressions:white-check-mark:
Feature:white-check-mark:
Channel:white-check-mark:
Campaign:white-check-mark:
Tags:x: 아니오
Stage:x: 아니오
광고 파트너:white-check-mark:
OS:white-check-mark:
Platform:white-check-mark:
keyword:x: 아니오
캠페인 ID:white-check-mark:
Ad Set Name:white-check-mark:
Ad Set ID:white-check-mark:
Ad Name:white-check-mark:
Ad ID:white-check-mark:
Placement:white-check-mark:
Last Touch Type:white-check-mark:

Cost Metrics Data

분석 태그설명Used For
Cost총 비용비용의 합계
ROI투자 수익 (ROI) 비용의 백분율로서의 이익(수익-비용) * 100
/비용
ROAS광고 비용 대비 투자 수익 (ROAS) 비용의 백분율로서의 매출매출/비용
eCPI설치당 유효 비용 캠페인의 총 비용을 설치 수로 나눈 값비용/설치 (eo_installs)
eCPC클릭당 효과적인 비용 캠페인의 총 비용을 클릭 수로 나눈 값비용/클릭 (eo_clicks)
eCPM밀리초당 유효 비용 (임프레션 천 개) 캠페인의 총 비용을 임프레션 수/1000으로 나눈 값Cost / (Impressions / 1000)

(eo_impressions)
eCPA구매당 유효 비용비용 / 구매