Branch 인증 파트너 프로그램

Overview

모든 Branch 파트너는 엄격한 기술 기준을 충족해야 합니다. 여기에는 end-to-end 테스트를 수행하고 데이터 불일치율을 10% 미만으로 유지하는 등의 캠페인 모범 사례를 따르는 것이 포함됩니다.

Branch의 인증을 받으려면 모든 파트너가 하위 퍼블리셔 데이터를 전달하고 캠페인, 광고 이름, 기기 ID를 전송하는 등 훨씬 높은 기술 요구 사항을 충족해야 합니다. 또한 모든 Certified Partner는 캠페인 관련 문제 해결을 위한 SLA에 동의하며, 어트리뷰션을 위해 Branch를 사용하는 최소 5곳의 액티브 클라이언트를 보유하고 있습니다.

그뿐만 아니라 모든 Certified Partner는 Fraud에 대한 공통의 정의에 동의하고 앱 내 트래픽에 대한 하위 퍼블리셔 및 기기 ID를 전송함으로써 모바일 광고 Fraud를 방지하기 위해 Branch와 함께 지속적으로 노력한다는 데 동의했습니다.

시간이 지나면서 새로운 유형의 Fraud가 발생하고 마케터들이 캠페인에 대한 더 높은 투명성을 요구함에 따라 Certified Partner에 대한 기술 요구 사항은 계속 증가할 것입니다.

Branch Certified 프로그램 수준

  • Branch Verified Partner - BVP(기본 기술 검증)
    • 모든 파트너는 BVP 요구 사항을 준수해야 함
  • Branch Certified Partner - BCP(BVP + 고급 기술 + 비즈니스 요구 사항)
    • 비즈니스 규모가 증가하고 있으며 고급 기술 요구 사항을 준수하는 파트너

Verified Partner 기술 요구 사항

  • Follow Branch Partner Best Practices
  • 캠페인 데이터 전달하기
    - 캠페인 및 채널 레벨
    - 광고 세트 및 광고 레벨 데이터(서브 퍼블리셔, 하위 사이트, 하위 캠페인, 하위 광고 데이터)
    - 디바이스 ID(IDFA/AAID)
    - 캠페인 ID(있는 경우)
  • 파트너 프로필 양식을 작성하고 매년 업데이트/확인

Certified Partner 기술 요구 사항

Verified Partner 기술 요구 사항에 추가로 다음 사항을 충족해야 합니다.

  • Branch와 협력하는 6개월 동안 매달 평균 최소 5개의 모바일 앱 캠페인을 진행합니다.
  • 연동 문제 해결에 8시간의 SLA, 불일치 문제 해결에 24시간의 SLA를 약속합니다.
  • 기록 시스템으로 Branch 지표를 사용하거나 보고된 설치와 청구된 설치 간의 불일치율을 10% 미만으로 낮춥니다.
  • 최소 3명의 고객으로부터 추천을 받습니다.
  • 교육을 계속해서 개발해야 합니다. 교육 개발 전까지는 Branch는 파트너 지원 및 영업 팀이 Branch가 제공하는 교육을 받도록 요구할 수 있습니다. 고급 요구 사항은 파트너의 테스트 앱에 Branch SDK가 설치되어 있고 파트너가 자체 대시보드를 보유하는 것입니다.
  • API를 통해 광고 지출 데이터를 제공합니다.
  • 앱 설치 Fraud 비율을 10% 미만으로 낮추기 위해 노력해야 합니다. Fraud 수준을 낮추려면 Branch가 주도하고 광고 파트너가 협력하는 형태로 이러한 노력이 이루어져야 합니다. Tier 2 레벨이 되려면 파트너가 이러한 노력에 동참해야 합니다.
  • 파라미터 치환 및 지원 문서를 포함하여 Branch 링크 리다이렉션을 시스템이 준수하도록 하여, Branch 링크 사용을 지원하고 권장해야 합니다.
  • 상호 가치 제안이 담긴 한 페이지 분량의 문서를 준비합니다.
  • 연동 가이드를 게시합니다(Branch 문서로 연결되는 링크 최소 1개).

Branch Certified Partner 목록

모든 단일 Branch 광고 파트너는 Branch 검증 파트너이지만 아래에 나열된 파트너는 Branch 인증 파트너가 되기 위한 요구 사항을 충족했습니다.

Certified Partner 가이드파트너 설명
imageimageAdColony is a mobile video ad network offering full-screen quality video ads through its Instant-Play™ technology for brands and apps.
imageimageAdikteev is an ad-tech startup that focuses on moment targeting and engagement advertising technology.
imageimageMAAS (Powered by Affle) is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising.
imageimageAppnext is a leading mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. Every day over 700M users worldwide are interacting with Appnext-powered app recommendations tailored to their preferences, daily habits, and unique real-life context.
imageimageAwin network offers a global community of people, technology and business intelligence insights. Awin helps to connect advertisers to a larger audience base through its huge network of publishers. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions to drive sustainable growth.
imageimageBold Screen Media is a video and performance network focusing on transparent performance that passing all metrics including app placement name.
imageimageDigital Turbine is a mobile marketing platform designed to perform with quality and scale for advertisers & enhance the end-user experience.
imageimageIconPeak provides a combination of in-house technology and powerful data-driven approach that reaches your marketing goals by delivering most engaged users for your mobile apps.
imageimageInMobi is the world’s leading mobile marketing and advertising platform provider, offering everything today’s CMOs need to reach, target, obtain and retain their target audiences.
imageimageIronSource builds technologies that help app developers take their apps to the next level, including the industry’s largest in-app video network, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
imageimageIronSource Aura builds technologies that help app developers take their apps to the next level, including the industry’s largest in-app video network, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
imageimageJampp is a DSP that combines behavioral data with predictive and programmatic technology to help advertisers retarget mobile app customers.
imageimageLiftoff is a full-service mobile app marketing and retargeting platform that uses post-install data to run true ROI-optimized user acquisition and retention campaigns.
imageimageManage is a fully-managed mobile marketing partner that is committed to helping marketers achieve their advertising goals efficiently and at scale through programmatic buying. Specialties include user acquisition, re-targeting and branding campaigns.
imageimageMediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
imageimageMobupps is managing on its platform media from over 1500 direct app-developers WW, monetizing their users by a display and video ads – integrated via API. Our media is spread out across 45 different markets, including GEOs like Germany, France, Spain, the US, UK, Canada, Australia and more.
imageimageMobusi empowers both Advertisers and Publishers to reach and exceed their high demanding targets. With over 5 million leads per month worldwide, we maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms.
imageimageMoloco is a leading mobile adtech company that unlocks the value of data through advertising. Utilizing proprietary lookalike modeling, deep learning prediction engine, and 100% RTB inventory, we empower our partners to grow their mobile businesses through marketing and monetization.
imageimagePartnerize is a partner marketing technology that helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize platform is a solution for forming, managing, analyzing, and forecasting partner marketing programs.
imageimagePerform[cb] is the #1 Performance Marketplace in the world, offering strategic plans tailored to meet our clients’ specific marketing goals – all while only paying for new customers vs. simply impressions or clicks.
imageimageReddit is an online community where users submit, vote, and comment on content, news, and discussions. Nicknamed "the front page of the internet,"​ Reddit is one of the top ten sites in the United States (source: Alexa), with hundreds of millions of users each month on desktop, mobile web, and our official Android/iOS apps.
imageimageRemerge is the only DSP that offers data-secure retargeting, engaging audiences with personalized creatives at the user-level while providing continuous, transparent, and verifiable incrementality measurement.
imageimageRTB House State-of-the-art retargeting, powered by deep learning, made to achieve your digital campaign goals.
imageimageTapjoy is a leading mobile advertising and app monetization company. We empower advertisers to connect with over 800 million monthly active users through value exchange advertising that drives awareness, engagement and high-value growth metrics.
imageimageThe Trade Desk powers advertising campaigns using advanced targeting, online & offline attribution, and detailed reporting that capture the consumer journey from initial impression to conversion.
imageimageTikTok For Business an all-in-one marketing solutions platform across some of the world's fastest-growing mobile apps. Reach new audiences. Grow your business and reach new audiences by connecting with the consumers of tomorrow in 20+ markets worldwide.
imageimageVungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
imageimageWider Planet is the 1st largest local DSP(Demand Side Platform) and DMP(Data Management Platform) in Korea.
imageimageYouAppi’s 360 Platform is the leading growth marketing platform for premium mobile brands. By combining the power of machine learning with YouAppi’s proprietary predictive algorithms and cohort technology, YouAppi can analyze the mobile content consumption patterns of over two billion users, converting data into profitable users.

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