SKAdNetwork Data

Fields

Field

유형

설명

예시

From Apple Postback?

id

varchar

SKadNetwork Message ID, unique ID created by Branch for every postback received.

e92eb789-2e93-4ada-91d4-b758a900cb2e

아니오

body_transaction_id

varchar

A unique value for this validation; use for deduplicating install [and probably conversion] validation messages. This is part of the postback from Apple.

38b64295-0875-4d2e-868a-3969e2fc8e1e

body_version

varchar

The version of the SKAdNetwork API being used by the publisher app.

2.0

body_ad_network_id

varchar

ID of the attributed ad network on the postback. This ID is assigned by Apple when an ad network registers for SKAdNetwork.

424m5254lk.skadnetwork

body_campaign_id

정수

Campaign ID which will be a number from 1-100.

47

body_app_id

bigint

The advertiser app ID - App Store ID.

1350133141

body_attribution_signature

varchar

Apple’s attribution signature in install/conversion postbacks, that is used to verify the validity of the postback.

MDUCGQCnCec/xnWxrPUdBClMsLNTDtnZ7VvgHgICGBvFi//gZc2Dgf60HmoMzBy0ELXyTs9cug==

body_redownload

boolean

If false, the postback represents an install If true, the postack represents a reinstall.

false

body_source_app_id

bigint

The publisher app ID - App Store ID. This may be not included by Apple if number of postbacks do not reach a certain threshold.

447188370

body_conversion_value

정수

Conversion value (0-63) on the postback, which represents a post-install action. The highest conversion value that the end user performed in during the timer will be reflected. This may be not included by Apple if number of postbacks do not reach a certain threshold.

15

body_fidelity_type

정수

If 1, this represents a Store-Kit rendered ad (App Store product page, rendered by Store Kit) If 0, this represents a "View-Through" ad (Custom, provided by ad network).

1

body_did_win

boolean

If it is true, that will signify that the partner won the claim.

진실

last_attributed_touch_data_tilde_ad_set_name

varchar

Ad set name - Optional field supplied by some ad partners.

IOS14-Install-Male(18+)

아니오

last_attributed_touch_data_tilde_ad_set_id

varchar

Ad set ID - Optional field supplied by some ad partners.

bd7ffd1c-53de-498d-981c-57912fc6de91

아니오

last_attributed_touch_data_tilde_campaign_id

varchar

Campaign ID (non-Apple ID) - Optional field supplied by some ad partners.

64d02bc0-f4d4-41ff-a93e-1e20f8d7f345

아니오

last_attributed_touch_data_tilde_campaign

varchar

Campaign Name - Optional field supplied by some ad partners.

IOS14_Campaign_Male&Female(18-30)_Fantou

아니오

invalid_reason

varchar

Reason Branch marks postback from ad network invalid. Only available for skadnetwork-invalid-messages.

INVALID_SIGNATURE

아니오

timestamp

bigint

Timestamp representing when Branch received the postback from the ad network.

1620415056299

아니오

annotation_dollar_3p

varchar

Branch 3p value of the ad network that sent the postback.

a_tiktok_ads

아니오

annotation_conversion_value_mapped_value

varchar

Mapped value of the conversion value received (as set in the Branch Dashboard).

COMPLETE_REGISTRATION

아니오

annotation_customer_event_alias

varchar

Mapped value of the customer event alias

Purchase1

아니오

annotation_revenue_lower

varchar

Mapped value of the lower revenue value received.

5.0

아니오

annotation_revenue_upper

varchar

Mapped value of the upper revenue value received.

20.5

아니오

app_id

bigint

Branch App ID.

638469555697504342

아니오

organization_id

bigint

Branch Organization ID.

862418696042206147

아니오

Postback Data Tiers

데이터

정의

source-identifier

The hierarchical source identifier, with two digits.

coarse-conversion-value

A coarse value, if the app provides one.

conversion-value

The fine-grained conversion value, if the app provides one.

source-app-id

For ads that display in apps.

source-domain

For attributable web ads.

Tier 0

Tier 1

Tier 2

Tier 3

Postback 1

  • source-identifier
  • source-identifier
  • coarse-conversion-value
  • source-identifier
  • conversion-value
  • source-identifier
  • conversion-value
  • source-app-id or source-domain

Postback 2 + 3

해당 사항 없음

  • source-identifier
  • coarse-conversion-value
  • source-identifier
  • coarse-conversion-value
  • source-identifier
  • coarse-conversion-value