필터

SKAdNetwork Data

Fields

Field유형설명예시 From Apple Postback?
idvarcharSKadNetwork Message ID, unique ID created by Branch for every postback received.e92eb789-2e93-4ada-91d4-b758a900cb2e아니오
body_transaction_idvarcharA unique value for this validation; use for deduplicating install [and probably conversion] validation messages. This is part of the postback from Apple.38b64295-0875-4d2e-868a-3969e2fc8e1e
body_versionvarcharThe version of the SKAdNetwork API being used by the publisher app.2.0
body_ad_network_idvarcharID of the attributed ad network on the postback. This ID is assigned by Apple when an ad network registers for SKAdNetwork.424m5254lk.skadnetwork
body_campaign_id정수Campaign ID which will be a number from 1-100.47
body_app_idbigintThe advertiser app ID - App Store ID.1350133141
body_attribution_signaturevarcharApple’s attribution signature in install/conversion postbacks, that is used to verify the validity of the postback.MDUCGQCnCec/xnWxrPUdBClMsLNTDtnZ7VvgHgICGBvFi//gZc2Dgf60HmoMzBy0ELXyTs9cug==
body_redownloadbooleanIf false, the postback represents an install If true, the postack represents a reinstall.false
body_source_app_idbigintThe publisher app ID - App Store ID. This may be not included by Apple if number of postbacks do not reach a certain threshold.447188370
body_conversion_value정수Conversion value (0-63) on the postback, which represents a post-install action. The highest conversion value that the end user performed in during the timer will be reflected. This may be not included by Apple if number of postbacks do not reach a certain threshold.15
body_fidelity_type정수If 1, this represents a Store-Kit rendered ad (App Store product page, rendered by Store Kit) If 0, this represents a "View-Through" ad (Custom, provided by ad network).1
body_did_winbooleanIf it is true, that will signify that the partner won the claim.진실
last_attributed_touch_data_tilde_ad_set_namevarcharAd set name - Optional field supplied by some ad partners.IOS14-Install-Male(18+)아니오
last_attributed_touch_data_tilde_ad_set_idvarcharAd set ID - Optional field supplied by some ad partners.bd7ffd1c-53de-498d-981c-57912fc6de91아니오
last_attributed_touch_data_tilde_campaign_idvarcharCampaign ID (non-Apple ID) - Optional field supplied by some ad partners.64d02bc0-f4d4-41ff-a93e-1e20f8d7f345아니오
last_attributed_touch_data_tilde_campaignvarcharCampaign Name - Optional field supplied by some ad partners.IOS14_Campaign_Male&Female(18-30)_Fantou아니오
invalid_reasonvarcharReason Branch marks postback from ad network invalid. Only available for skadnetwork-invalid-messages.INVALID_SIGNATURE아니오
timestampbigintTimestamp representing when Branch received the postback from the ad network.1620415056299아니오
annotation_dollar_3pvarcharBranch 3p value of the ad network that sent the postback.a_tiktok_ads아니오
annotation_conversion_value_mapped_valuevarcharMapped value of the conversion value received (as set in the Branch Dashboard).COMPLETE_REGISTRATION아니오
annotation_customer_event_aliasvarcharMapped value of the customer event aliasPurchase1아니오
annotation_revenue_lowervarcharMapped value of the lower revenue value received.5.0아니오
annotation_revenue_uppervarcharMapped value of the upper revenue value received.20.5아니오
app_idbigintBranch App ID.638469555697504342아니오
organization_idbigintBranch Organization ID.862418696042206147아니오

Postback Data Tiers

데이터정의
source-identifierThe hierarchical source identifier, with two digits.
coarse-conversion-valueA coarse value, if the app provides one.
conversion-valueThe fine-grained conversion value, if the app provides one.
source-app-idFor ads that display in apps.
source-domainFor attributable web ads.

Tier 0

Tier 1

Tier 2

Tier 3

Postback 1

  • source-identifier
  • source-identifier
  • coarse-conversion-value
  • source-identifier
  • conversion-value
  • source-identifier
  • conversion-value
  • source-app-id or source-domain

Postback 2 + 3

해당 사항 없음

  • source-identifier
  • coarse-conversion-value
  • source-identifier
  • coarse-conversion-value
  • source-identifier
  • coarse-conversion-value