셀프 어트리뷰팅 네트워크(Self-Attributing Networks)

Integrate your Self-Attributing Network with Branch for your mobile app attribution and deep linking.

Overview

Self-Attributing Networks (SANs) are popular ad networks that Branch integrates with to support deep linking and attribution for your mobile apps. Through these robust integrations, you can gain insight into ad conversions across every device and platform to understand true campaign ROI. Every SAN will integrate differently with Branch as the mobile measurement partner (MMP) and will vary in campaign, attribution, deep linking, and deferred deep linking Deferred Deep Linking (DDL) support.

Supported SANs:

  • Google
  • Facebook
  • Apple Search Ads
  • Snap
  • Twitter
  • TikTok For Business
  • Oath/Yahoo!

For additional details, view our guide on What is a Self-Attribution Network?.

SAN Ad Campaigns Support

Google

캠페인 유형

어트리뷰션 유형

Deep Linking Support

Branch Link Support

App Installs (UAC)

via MMP API

  • SAN DDL

해당 사항 없음

App Engagement (UACe)

via MMP API

  • 유니버셜 링크(Universal Links)
  • App Links
  • URI Scheme

해당 사항 없음

Display

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links
  • SAN DDL

Display Ad Link

Search

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links
  • SAN DDL

Search Ad Link

발견

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links
  • SAN DDL

Display Ad Link

비디오

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links
  • SAN DDL

Display Ad Link

쇼핑

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links
  • SAN DDL

Display Ad Link

Facebook

캠페인 유형

목적

어트리뷰션 유형

Deep Linking Support

Branch Link Support

App Conversion

Conversion

via MMP API

  • 유니버셜 링크(Universal Links)
  • App Links

Based on Adset Traffic:

  • App - App Install Ad Link
  • Web - Display Ad Link

앱 설치

Consideration

via MMP API

  • SAN DDL

App Install Ad Link

브랜드 인지도

Awareness

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links

Display Ad Link

Reach

Awareness

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links

Display Ad Link

Traffic

Consideration

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links

Display Ad Link

Video View

Consideration

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links

Display Ad Link

Apple Search Ads

캠페인 유형

어트리뷰션 유형

Deep LInking Support

Branch Link Support

Search Results

via MMP API

Using Campaign Name in Old Framework only

해당 사항 없음

Search Tab

via MMP API

Using Campaign Name in Old Framework only

해당 사항 없음

Snap

캠페인 유형

Objective

어트리뷰션 유형

Deep Linking Support

Branch Link Support

앱 설치

Consideration

via MMP API

해당 사항 없음

해당 사항 없음

Awareness

Awareness

via MMP API

  • 유니버셜 링크(Universal Links)
  • App Links

App Install Ad Link

웹사이트로 트래픽 몰기

Consideration

via Branch Link

해당 사항 없음

Display Ad Link (web-only)

앱으로 트래픽 유도

Consideration

via Branch Link

  • 유니버셜 링크(Universal Links)
  • App Links

Display Ad Link

인게이지먼트

Consideration

via MMP API

해당 사항 없음

해당 사항 없음

비디오 조회수

Consideration

via MMP API

  • 유니버셜 링크(Universal Links)
  • App Links

Display Ad Link (web-only)

App Conversion

Conversion

via MMP API

  • 유니버셜 링크(Universal Links)
  • App Links

Display Ad Link

Website Conversion

Conversion

via Branch Link

해당 사항 없음

Display Ad Link (web-only)

Twitter

캠페인 유형

목적

어트리뷰션 유형

Deep Linking Support

Branch Link Support

App Re-engagement

Conversion

via MMP API

via Branch Link

App Install Ad Link

앱 설치

Consideration

via MMP API

via Branch Link

App Install Ad Link

Pre-roll Views

Consideration

via Branch Link

via Branch Link

Display Ad Link

팔로워

Consideration

via Branch Link

via Branch Link

Display Ad Link

인게이지먼트

Consideration

via Branch Link

via Branch Link

Display Ad Link

Website Clicks

Consideration

via Branch Link

via Branch Link

Display Ad Link

비디오 조회수

Consideration

via Branch Link

via Branch Link

Display Ad Link

Reach

Awareness

via Branch Link

via Branch Link

Display Ad Link

SAN 연동 가이드


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