Overview

The Branch Universal Ads Analytics Dashboard is made up of two main sections, the high-level graph at the top of the page, and the more granular table breakdown below. Each view lets you filter and compare various different in-app and web events by a set of analytics parameters associated with your Branch ad links. Whenever you create a Branch Ad Link, you'll include a campaign, channel, and a set of tags (and Branch will automatically include a feature and ad partner). These can then be used to filter resulting events in either view.

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데이터 제한

Cardinality Protection

Branch는 모든 dimension을 퍼블리셔 당 하루 40,000 개 값으로 제한합니다. 즉, 대시보드에서 최대 40,000개의 유니크한 캠페인, 광고 이름 등을 조회할 수 있습니다.

앱이 하루에 단일 dimension 기준(예: 캠페인 당)에 대해 40,000개 이상의 값을 보내려고하면 Branch는 이러한 유니크 값 트래킹을 중지합니다. Branch는 추가 값을 함께 결합하여 "Other"값으로 분류합니다.

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Compare By Limitation

Adding ad partner, country, secondary publisher, and os in the Compare by field will cause an error in loading data into the Events/Performance Table.

Filter Bar

At the top of the page, you'll see a menu of options that applies to both the graph and table views. With the Filter Bar, you can apply attributes that will apply to both the graph and table views on this page.

You can apply the following attributes:

Saving

The Branch Dashboard allows you to save the state of your report after you've applied changes to your satisfaction. You can name and save your report for future use. This is helpful if you have several report types you use to analyze ads-related performance.

Sharing

Clicking the Share Button next to the name of your report will generate a shareable link to your report. Anyone with read access to your Branch Dashboard will be able to click the link and be directed to the report you created.

Trends Graph

여기에서 다양한 인앱 및 웹 이벤트의 출처를 시각적으로 분석할 수 있습니다. 각 이벤트 및 필터 유형에 대한 자세한 내용은 부록을 참조하십시오. 이러한 이벤트는 원래 광고 캠페인의 다양한 분석 태그에 의해 추가로 필터링될 수 있습니다.

설치로 이어지는 애드 네트워크를 확인하려면 (기본 보기) :

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iOS 14.5 이후의 오가닉 데이터 조회

For Graph View and Table View:
오가닉 체크박스를 선택하면, 이 보기에 추가되는 트래픽에 다음이 포함됩니다
“true direct organic traffic + misattributed first installs”.

이것은 기본적으로 페이지 표시를 유료로 선택한 설치와 함께 이중 계산을 도입합니다.

For additional information on changes post iOS 14.5, visit our FAQ Pages

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SAN에 대해 사용 가능한 dimension 비교

셀프 어트리뷰팅 네트워크(SAN)는 Branch 분석에서 사용 가능한 모든 dimension을 항상 서포트하지는 않습니다. dimension별 비교를 사용하는 경우 다음 표를 참조하십시오.

Events Table

The Table View lets you see a more granular view of your event data. Here you can filter and compare fields by the same parameters as in the graph view, and see a side-by-side view of your events.

Columns

You can use the three-column button on the top right of the table to customize the columns viewable in the table. You can customize your columns even further through the Column Selector. With it you'll be able to have new sections:

• Events: An ordered list of events.
• Metrics: All Branch pre-calculated metrics.
• Ordering: The ordering space for all selected columns including compare-by as well as selected events and metrics with easy drag-and-drop functionality.

Events within each bucket are ordered by the volume received in the past 15 days. The most relevant events for each app will always appear at top of the list. You can also pin your favorite events and metrics to always appear on top.

Note: Any event with zero volume will appear at the bottom irrespective of the event type.

Custom Metrics

In the column selector, you can also make your own custom metrics for more insights from your aggregated data. Formulaic calculations between event counts and aggregations are supported. Additionally, you will have access to templated calculations like Average Order Value and Customer Acquisition Cost.

Revenue and Cost

Unique to Branch Universal Ads, the Branch Dashboard will enhance your analytics by adding cost-related parameters to your data. Through Branch's integration with specific ad partners, reports will be populated with the following analytics:

Local Currency

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Local Currency

By default, the Branch Dashboard will generate reports in USD. In order to view revenue and cost in your local currency, please enable the Local Currency setting in your Branch Dashboard's Configuration. Additional details can be found here.

Local currency support in the Branch Dashboard will allow you to analyze marketing spend and revenue in your local currency. Additionally, it will allow for direct cost data comparison with ad partners who report their spending in a currency other than the USD.

With Local Currency enabled, you will gain new analytics tags as dimensions:

유용한 팁

• You can export your current table view as a CSV file using the download button on the top right of the table.

• 그래프 및 테이블 보기의 unique 체크박스를 사용하면 리포트를 유저당 각 유형의 이벤트 하나로 제한할 수 있습니다. 예를 들어 Ad Link를 클릭한 다음 해당 링크의 어트리뷰션 윈도우 내에서 앱을 7번 오픈한 유저를 가정해 보겠습니다. Unique 박스를 선택하면 오픈을 하나를 리포트하고, 박스가 선택되지 않은 상태에서는 7개를 모두 리포트합니다.

• When an event is attributed to an ad in a CSV export, last_attributed_touch_data_tilde_feature=paid advertising and last_attributed_touch_data_tilde_advertising_partner_name=ad_partner_name