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Google Marketing ํ”Œ๋žซํผ

Overview

Branch can be used together with Google Marketing Platform app conversion ads, allowing you to track ad-driven app conversion (installs and in-app events) on the Branch dashboard.

๐Ÿšง

Google Marketing ํ”Œ๋žซํผ

The Google Marketing Platform covers app-to-app attribution on the following properties (web-to-app is not yet supported by the API): Display & Video 360 (Formerly DoubleClick Bid Manager) and Campaign Manager 360 (Formerly DoubleClick Campaign Manager).

Please make sure to use Google Marketing Platform in your Branch dashboard and not Doubleclick which is the legacy integration and does not include server-side attribution responses.

๐Ÿ“˜

๊ฐ€๋Šฅํ•œ ๊ฒฝ์šฐ ์ „์ฒด ์ปค๋ฒ„๋ฆฌ์ง€๋ฅผ ์œ„ํ•ด ์บ ํŽ˜์ธ์ด ์‹คํ–‰๋˜๋Š” GMP ๋ฐ ์• ๋“œ ๋„คํŠธ์›Œํฌ๋ฅผ ๋ชจ๋‘ ์‚ฌ์šฉํ•˜๋„๋ก ์„ค์ •ํ•˜๋Š” ๊ฒƒ์ด ์ข‹์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฉด ๋ฐ์ดํ„ฐ๊ฐ€ Branch, ๊ด‘๊ณ  ํŒŒํŠธ๋„ˆ ๋ฐ GMP์— ํ‘œ์‹œ๋ฉ๋‹ˆ๋‹ค.

Google Marketing ํ”Œ๋žซํผ๊ณผ Branch ๊ณ„์ •์„ ์—ฐ๊ฒฐํ•˜๋ฉด ๋‹ค์Œ์ด ํ™œ์„ฑํ™”๋ฉ๋‹ˆ๋‹ค.

  • ์–ดํŠธ๋ฆฌ๋ทฐ์…˜์„ ์œ„ํ•ด Google Marketing ํ”Œ๋žซํผ์œผ๋กœ ์ „์†ก๋œ Branch SDK์—์„œ ์ˆ˜์ง‘ํ•œ ์•ฑ ์ „ํ™˜ ๋ฐ์ดํ„ฐ
  • Read-only Branch ๊ณ„์ •์˜ Google Marketing ํ”Œ๋žซํผ ๊ด‘๊ณ ์—์„œ ์•ฑ ์ „ํ™˜ ๋ฐ์ดํ„ฐ (๋น„์šฉ/ํด๋ฆญ/์ž„ํ”„๋ ˆ์…˜ ๋ฐ์ดํ„ฐ๊ฐ€ ์•„๋‹˜)์— ์•ก์„ธ์Šคํ•ฉ๋‹ˆ๋‹ค.

์ „์ œ ์กฐ๊ฑด

๐Ÿšง

์ „์ œ ์กฐ๊ฑด

  • To track conversions from Google Marketing Platform Ads you should integrate the Branch SDK into your app, and/or if you are using S2S, ensure that advertising ID's are being passed to Branch.

Google Marketing ํ”Œ๋žซํผ์—์„œ Branch๋ฅผ ์•ฑ ๋ถ„์„ ํŒŒํŠธ๋„ˆ๋กœ ์„ค์ •

๐Ÿšง

Branch์—์„œ ์—ฐ๋™์„ ํ™œ์„ฑํ™”ํ•˜๊ธฐ ์ „์— ํ•„์š”

Check with your Google representative for a guide provided by their team to configure Branch as an App Analytics Partner and generate a link ID for the iOS and Android versions of your app.

Branch์—์„œ Google Marketing ํ”Œ๋žซํผ ํ™œ์„ฑํ™”

๐Ÿ“˜

์•ฑ ์ „ํ™˜ ์ „์†ก

์ด ์„น์…˜์„ ์™„๋ฃŒํ•˜๋ฉด Branch์—์„œ ์•ฑ์„ Google๋กœ ์ „ํ™˜ํ•˜์—ฌ Google Marketing ํ”Œ๋žซํผ ์บ ํŽ˜์ธ์œผ๋กœ ๋‹ค์‹œ ์–ดํŠธ๋ฆฌ๋ทฐ์…˜ํ•ฉ๋‹ˆ๋‹ค.

  1. Navigate to the Partner Management tab and search for Google Marketing Platform.

  2. Android / iOS ์•ฑ์— ๊ฐ๊ฐ Link IDs ์„ ์ œ๊ณตํ•˜์‹ญ์‹œ์˜ค.

  1. Save and Enable๋ฅผ ํด๋ฆญํ•ฉ๋‹ˆ๋‹ค.

Google Marketing ํ”Œ๋žซํผ ๊ด‘๊ณ  ์บ ํŽ˜์ธ ๋งŒ๋“ค๊ธฐ

Please follow Google's documentation on how to set up a Campaign.

Google Marketing ํ”Œ๋žซํผ๊ณผ Branch ๊ฐ„์˜ ๋ฐ์ดํ„ฐ ๋งคํ•‘

Branch๋Š” ๋‹ค์Œ ๋ฐ์ดํ„ฐ ํ•„๋“œ๋ฅผ Google Marketing ํ”Œ๋žซํผ์—์„œ Branch๋กœ ๋งคํ•‘ํ•ฉ๋‹ˆ๋‹ค.

Google Marketing ํ”Œ๋žซํผBranch ๋ฐ์ดํ„ฐ๊ฐ€๋Šฅํ•œ ๊ฐ’
ํ•ด๋‹น ์‚ฌํ•ญ ์—†์Œ~advertising_partner_name'Google Marketing ํ”Œ๋žซํผ'
product_type~channel์ด ํ•„๋“œ๋Š” "DBM" ๋˜๋Š” "DCM" ์ „ํ™˜์„ ๋‹ด๋‹นํ•˜๋Š” ์ œํ’ˆ์„ ๋ฆฌํฌํŠธํ•ฉ๋‹ˆ๋‹ค.
creative_id~creative_id๊ด‘๊ณ  ์ด๋ฒคํŠธ๋ฅผ ์ƒ์„ฑํ•œ ์ฐฝ์˜์  ๊ด‘๊ณ  ์œ ๋‹›์˜ ์ˆซ์ž ID์ž…๋‹ˆ๋‹ค. ์ด ๊ฐ’์€ uniqueํ•˜๊ฒŒ ๋ณด์žฅ๋ฉ๋‹ˆ๋‹ค. ์ œํ’ˆ์ด DBM์ธ ๊ฒฝ์šฐ, ์ด ํ•„๋“œ๋Š” DBM Creative ID๋ฅผ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค. ์ œํ’ˆ์ด DCM์ธ ๊ฒฝ์šฐ, ์ด ํ•„๋“œ๋Š” DCM Creative ID๋ฅผ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค.
placement_id~secondary_publisher์œ ์ €๊ฐ€ ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•  ๋•Œ ๊ด‘๊ณ  ์ฝ˜ํ…์ธ ์šฉ ๊ด‘๊ณ  ์„œ๋ฒ„๋ฅผ ํ˜ธ์ถœํ•˜๋Š” ๊ฒŒ์žฌ ์œ„์น˜ ํƒœ๊ทธ์˜ ID์ž…๋‹ˆ๋‹ค. ์œ ์ €๊ฐ€ DCM ๊ฒŒ์žฌ ์œ„์น˜ ํƒœ๊ทธ๊ฐ€ ์žˆ๋Š” ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋ฉด DCM์—์„œ ๊ด‘๊ณ ๋ฅผ ๊ฒŒ์žฌํ•ฉ๋‹ˆ๋‹ค. DCM์€ ๊ด‘๊ณ  ์บ ํŽ˜์ธ์˜ ๊ฐ ๊ฒŒ์žฌ ์œ„์น˜์— ๋Œ€ํ•ด uniqueํ•œ ํƒœ๊ทธ๋ฅผ ์ƒ์„ฑํ•ฉ๋‹ˆ๋‹ค. ์ด ๊ฐ’์€ ์ œํ’ˆ์ด DCM์ธ ๊ฒฝ์šฐ์—๋งŒ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค.
placement_name~placementํ”Œ๋ ˆ์ด์Šค๋จผํŠธ ํƒœ๊ทธ๋Š” ์œ ์ €๊ฐ€ ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•  ๋•Œ ๊ด‘๊ณ  ์ฝ˜ํ…์ธ ์šฉ ๊ด‘๊ณ  ์„œ๋ฒ„๋ฅผ ํ˜ธ์ถœํ•˜๋Š” ํƒœ๊ทธ์˜ ์ด๋ฆ„์ž…๋‹ˆ๋‹ค. ์œ ์ €๊ฐ€ DCM ํ”Œ๋ ˆ์ด์Šค๋จผํŠธ ํƒœ๊ทธ๊ฐ€ ์žˆ๋Š” ์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•˜๋ฉด DCM์—์„œ ๊ด‘๊ณ ๋ฅผ ๊ฒŒ์žฌํ•ฉ๋‹ˆ๋‹ค. DCM์€ ๊ด‘๊ณ  ์บ ํŽ˜์ธ์˜ ๊ฐ ๊ฒŒ์žฌ ์œ„์น˜์— ๋Œ€ํ•ด ์œ ๋‹ˆํฌํ•œ ํƒœ๊ทธ๋ฅผ ์ƒ์„ฑํ•ฉ๋‹ˆ๋‹ค. ์ด ๊ฐ’์€ ์ œํ’ˆ์ด DCM์ธ ๊ฒฝ์šฐ์—๋งŒ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค.
line_item_id~ad_idDBM์˜ ๋ผ์ธ ํ•ญ๋ชฉ์€ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ํƒ€๊ฒŸํŒ…, ์ž…์ฐฐ ๋ฐ ํ• ๋‹น์— ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๊ฒƒ์€ ๊ด‘๊ณ  ์ด๋ฒคํŠธ๋ฅผ ์ƒ์„ฑํ•œ ๋ผ์ธ ํ•ญ๋ชฉ์˜ ID์ž…๋‹ˆ๋‹ค. ์ด ๊ฐ’์€ DBM ์œ ๋‹ˆ๋ฒ„์Šค ๋‚ด์—์„œ uniqueํ•˜๊ฒŒ ๋ณด์žฅ๋ฉ๋‹ˆ๋‹ค. ์ด ๊ฐ’์€ ์ œํ’ˆ์ด DBM์ธ ๊ฒฝ์šฐ์—๋งŒ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค.
line_item_name~ad_name๊ด‘๊ณ  ์ด๋ฒคํŠธ๋ฅผ ์ƒ์„ฑํ•œ DBM์˜ ๋ผ์ธ ํ•ญ๋ชฉ ์ด๋ฆ„์ž…๋‹ˆ๋‹ค. ์ด ๊ฐ’์€ ์ œํ’ˆ์ด DBM์ธ ๊ฒฝ์šฐ์—๋งŒ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค.

Google Marketing ํ”Œ๋žซํผ์œผ๋กœ ์ด๋ฒคํŠธ ์ „๋‹ฌ

Branch SDK๋ฅผ ํ†ตํ•ด ์ด๋ฒคํŠธ ํŠธ๋ž˜ํ‚น์„ ์‹œ์ž‘ํ•˜๋ฉด ์ด๋ฒคํŠธ๋ฅผ Google Marketing ํ”Œ๋žซํผ์œผ๋กœ ๋ณด๋‚ด๊ธฐ ์‹œ์ž‘ํ•ฉ๋‹ˆ๋‹ค.

Branch๋Š” ์บ ํŽ˜์ธ ์ตœ์ ํ™”๋ฅผ ์œ„ํ•ด ์ธ์•ฑ ์ด๋ฒคํŠธ๋ฅผ Google Marketing ํ”Œ๋žซํผ์— ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ Branch๋Š” Branch ๋Œ€์‹œ๋ณด๋“œ์—์„œ ํ’๋ถ€ํ•œ ๋ถ„์„์„ ์œ„ํ•œ ์–ดํŠธ๋ฆฌ๋ทฐ์…˜ ๋ฐ์ดํ„ฐ๋ฅผ ๋ฐ›์Šต๋‹ˆ๋‹ค.

๐Ÿšง

์ปค์Šคํ…€ ์ด๋ฒคํŠธ ๋ณด๋‚ด๊ธฐ

GMP supports up to 10 custom events in the following format: custom, custom_1, custom_2, custom_3, custom_4, custom_5, custom_6, custom_7, custom_8, custom_9

When creating these custom events, you must click the pencil icon in order to create the new event.

Branch ์ด๋ฒคํŠธ ๋ช…Google Marketing ํ”Œ๋žซํผ ์ „ํ™˜ ์œ ํ˜•
INSTALLFIRST_OPEN
PURCHASEECOMMERCE_PURCHASE / IN_APP_PURCHASE
INITIATE_PURCHASECUSTOM
ADD_TO_CARTADD_TO_CART
VIEW_ITEMVIEW_ITEM
ADD_PAYMENT_INFOCUSTOM
COMPLETE_REGISTRATIONCUSTOM
SEARCHVIEW_SEARCH_RESULTS
ACHIEVE_LEVELCUSTOM
OPENSESSION_START
REINSTALLREINSTALL_OPEN
COMPLETE_TUTORIALCUSTOM
ADD_TO_WISHLISTCUSTOM
UNLOCK_ACHIEVEMENTCUSTOM
SHARECUSTOM
SPEND_CREDITSCUSTOM
RATECUSTOM
UPDATECUSTOM
RESERVECUSTOM
LOGINCUSTOM
INVITECUSTOM

In order to track these events, please refer to the v2 Event document for further information.