Overview

The Branch Dashboard is the best place to view your campaign performance across all of your Branch-integrated channels. Use the data collected through Branch's cross-platform Link Graph to make data-driven decisions to improve metrics and user experience.

Available Reports:

• 요약
• Ads
  • SKAdNetwork
• Journeys (웹-투-앱 스마트 배너)
• E-mail
• Quick Links (퀵링크)
• 출처

한계

Filter Bar

The Filter Bar allows you to add multiple controls across your charts and tables. With it, you'll be able to control the following:

• Date Range
• Apply Filters
• Saving Views
• Sharing Views
• Reset View

Saving Views

You can also save the current state of your report - i.e. including whatever changes you have made to the default view - by clicking on the flag button, naming the view, and clicking Save.

You can also access your previously saved reports here as well.

Sharing Views

You can easily share the current state of your report - i.e. including whatever changes you have made to the default view - by clicking on the link button and copying the auto-generated Branch Link. You can then send this link to users who have access to your Branch Dashboard for them to view that report.

Trends Graph

The Trends Graph is a type of view in the Branch Dashboard that allows you to view your campaign performance through robust charts.

The Trends Graph can be customized to show two events compared by a specific attribute.

필터

Applying filters can help drill down into more specific campaign parameters to better fit the story of your report. Filters uses a set of operators to specify those parameters:

• equals
• contains
• starts with
• ends with
  The available options you have for filters are based on what is currently available in your Branch data. If you don't see a specific option on your filter, it likely means that the data is not yet there or something went wrong during implementation.

Granularity

Granularity allows you to break down the chart by day, week, or month.

Events/Performance Table

The Events/Performance Table is a type of view in the Branch Dashboard that allows you to view your campaign performance through customizable tables with download capabilities.

Columns

열에 표시되는 이벤트 및 / 또는 측정 항목을 변경하려면 :

1. In the header of the table, in the far-right upper corner, click the three-column button.
2. 관심있는 이벤트 및 / 또는 메트릭을 선택하십시오.
3. 열 순서를 다시 정렬하려면 열 이름 오른쪽에있는 점선 탭을 클릭하고 끌어서 다시 정렬합니다.

Additionally, you have the ability to customize your columns even further through the Column Selector. With it you'll be able to have new sections:

• Events: An ordered list of events.
• Metrics: All Branch pre-calculated metrics.
• Ordering: The ordering space for all selected columns including compare-by as well as selected events and metrics with easy drag-and-drop functionality.

Events within each bucket are ordered by the volume received in the past 15 days. The most relevant events for each app will always appear at top of the list. You can also pin your favorite events and metrics to always appear on top.

Note: Any event with zero volume will appear at the bottom irrespective of the event type.

Adding a Custom Metric

In the column selector, you can also make your own custom metrics for more insights from your aggregated data. Formulaic calculations between event counts and aggregations are supported. Additionally, you will have access to templated calculations like Average Order Value and Customer Acquisition Cost.

Compare By

🚧

Limitation

Note: Adding ad partner, country, secondary publisher, and os in the Compare by field will cause an error in loading data into the Events/Performance Table.

열이 세분화되는 기준 디멘션을 수정하려면 다음을 수행하십시오.

1. Click on the Compare by drop-down and select the dimension on which you want the event split.
2. 디멘션을 제거하려면 Compare by 필드에서 해당 디멘션 옆에 있는 X를 클릭합니다.

필터

Applying filters can help drill down into more specific campaign parameters to better fit the story of your report. Filters uses a set of operators to specify those parameters:

• equals
• contains
• starts with
• ends with
  The available options you have for filters are based on what is currently available in your Branch data. If you don't see a specific option on your filter, it likely means that the data is not yet there or something went wrong during implementation.

Granularity

Granularity allows you to break down the chart by day, week, month, or all time.

Report Previews

If certain conditions are met, you may see a prompt on Events/Performance Tables to Run Full Report. To ensure stable performance and usability, Branch only shows you partial data for your report until you confirm to run the full report. This is also a good opportunity to confirm you have the correct columns/dimensions set.

Report Previews only initiate when the following conditions are met:

Export CSV

In addition to seeing the report in the Events/Performance Tables, you also have the ability to export the table as a CSV by clicking the download button next to the granularity setting. The CSV you export will abide by the time range you set from the Export CSV modal.