Dashboard Reports

Customize, save, and share performance reports of your app through Branch Dashboard reports.

Overview

The Branch Dashboard is the best place to view your campaign performance across all of your Branch-integrated channels. Use the data collected through Branch's cross-platform Link Graph to make data driven decisions to improve metrics and user experience.

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Available Reports:

한계

Limitation

Details

Max lookback

6 months

Trends Graph

The Trends Graph is a type of view in the Branch Dashboard that allows you to view your campaign performance through robust charts.

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The Trends Graph can be customized to show two events compared by a specific attribute.

필터

Applying filters can help drill down into more specific campaign parameters to better fit the story of your report. Filters uses a set of operators to specify those parameters:

  • equals
  • contains
  • starts with
  • ends with
    The available options you have for filters are based on what is currently available in your Branch data. If you don't see a specific option on your filter, it likely means that the data is not yet there or something went wrong during implementation.

Granularity

Granularity allows you to break down the chart by day, week, or month.

Events/Performance Table

The Events/Performance Table is a type of view in the Branch Dashboard that allows you to view your campaign performance through customizable tables with download capabilities.

Columns

열에 표시되는 이벤트 및 / 또는 측정 항목을 변경하려면 :

  1. 표 헤더의 맨 오른쪽 상단 모서리에있는 열 3 개 버튼을 클릭합니다.
  2. 관심있는 이벤트 및 / 또는 메트릭을 선택하십시오.
  3. 열 순서를 다시 정렬하려면 열 이름 오른쪽에있는 점선 탭을 클릭하고 끌어서 다시 정렬합니다.
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Additionally, you have the ability to customize your columns even further through the Column Selector. With it you'll be able to have new sections:

  • Events: An ordered list of events.
  • Metrics: All Branch pre-calculated metrics.
  • Ordering: The ordering space for all selected columns including compare-by's as well as selected events and metrics with easy drag and drop functionality.
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Events within each bucket are ordered by the volume received in the past 15 days. The most relevant events for each app will always appear at top of the list. You can also pin your favorite events and metrics to always appear on top.

Note: Any event with zero volume will appear at the bottom irrespective of the event type.

Compare By

🚧

Limitation

Note: Adding ad partner, country, secondary publisher, and os in the Compare by field will cause an error in loading data into the Events/Performance Table.

열이 세분화되는 기준 디멘션을 수정하려면 다음을 수행하십시오.

  1. Click on the Compare by drop-down and select the dimension on which you want the event split.
  2. 디멘션을 제거하려면 Compare by 필드에서 해당 디멘션 옆에 있는 X를 클릭합니다.
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필터

Applying filters can help drill down into more specific campaign parameters to better fit the story of your report. Filters uses a set of operators to specify those parameters:

  • equals
  • contains
  • starts with
  • ends with
    The available options you have for filters are based on what is currently available in your Branch data. If you don't see a specific option on your filter, it likely means that the data is not yet there or something went wrong during implementation.

Granularity

Granularity allows you to break down the chart by day, week, month, or all time.

Report Previews

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If certain conditions are met, you may see a prompt on Events/Performance Tables to Run Full Report. To ensure stable performance and usability, Branch only shows you partial data for your report until you confirm to run the full report. This is also a good opportunity to confirm you have the correct columns/dimensions set.

Report Previews only initiate when the following conditions are met:

Time-Range

Granularity

Preview Data Time Range

> 30 Days

Daily

First 7 Days

> 60 Days

Weekly

First 2 Weeks

> 90 Days

Monthly

First 1 Month

Export CSV

In addition to seeing the report in the Events/Performance Tables, you also have the ability to export the table as a CSV by clicking the download button next to the granularity setting. The CSV you export will abide by the time range you set from the Export CSV modal.

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Show/Hide Options

Both the Trends Graph and the Events/Performance Table include two check boxes to show/hide both Organics and Unique.

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Organic

Organic을 선택하면 어트리뷰션되지 않은 데이터가 표시됩니다 (attributed: false). 이 데이터는 클릭이나 노출에 어트리뷰션되지 않으며 'organic' 또는 'direct' 데이터와 동일합니다. 기본적으로 Organic은 체크가 해제되어 있습니다.

Unique

Unique가 선택되면 Branch는 알고리즘을 사용하여 주어진 기간 내에 이벤트를 완료하는 유니크 유저의 근사치를 생성합니다.

예: 선택한 시간 간격 내에서 유저 1명이 100번 클릭하면 대시보드에는 1 회의 유니크 클릭만 표시됩니다.

"유니크한 매출"이라는 개념은 없습니다. 따라서 "revenue"는 항상 모든 구매 이벤트의 합계입니다.

기본적으로 Unique가 표시됩니다.

Share / Save / Reset Reports

페이지 상태 공유

You can easily share the current state of your report - i.e. including whatever changes you have made to the default view - by clicking on the link button and copying the auto-generated Branch Link. You can then send this link to users who have access to your Branch Dashboard for them to view that report.

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Page 보기 저장

You can also save the current state of your report - i.e. including whatever changes you have made to the default view - by clicking on the flag button, naming the view, and clicking Save.

You can also access your previously saved reports here as well.

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페이지 상태 리셋

You can reset the state of the report back to its default state at any time, by clicking on the reset button.

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