왜 Facebook은 24시간 이후 SKAdNetwork 전환 값을 업데이트하지 않는 것을 권장하나요?

Facebook has informed MMPs that they don’t want to have any calls to updateConversionValue() beyond 24 hours post-install. This is because Facebook's ads delivery system assumes the SKAdNetwork postback will arrive no later 3 days after the ad is shown, and they prefer to get as much information from day 1 as opposed to extending the timer.

이것은 선택적인 모범 사례이며 명백한 대가가 따르지만 페이스북 캠페인이 주요 소스인 경우 Conversion value 전략을 설계 할 때 이를 고려해야 할 것입니다.

Beginning with iOS SDK v1.39.0, we have updated our SDK defaults to reflect this 24-hour window. If you would like to customize the SDK's conversion value timeout, you can read more here: How do I change the Branch SDK's default conversion-value update window?