> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Branch Help Center

> Learn how to implement and maintain your Branch products.

- [Account Hub](https://help.branch.io/account-hub/index.md): Account and admin resources for setting up and configuring Branch.
- [Marketer Hub](https://help.branch.io/marketer-hub/index.md): Resources for your daily Branch workflows, like campaign management and analytics.
- [Developer Hub](https://help.branch.io/developer-hub/index.md): SDK, API, and integration documentation for developers using Branch.

## Featured resources

### Beginner resources

- [What is Branch?](https://help.branch.io/account-hub/products.md)
- [Onboarding guide](https://help.branch.io/account-hub/onboarding-guide.md)
- [Glossary](https://help.branch.io/account-hub/glossary.md)

[View all](https://help.branch.io/account-hub/category/get-started.md)

### Use cases

- [SEO app attribution](https://help.branch.io/marketer-hub/seo-app-attribution.md)
- [QR codes](https://help.branch.io/marketer-hub/qr-codes-overview.md)
- [Household measurement](https://help.branch.io/marketer-hub/household-measurement.md)

[View all](https://help.branch.io/marketer-hub/index.md)

### Branch dashboard

- [Dashboard overview](https://help.branch.io/marketer-hub/branch-dashboard-overview.md)
- [Configure link behaviors](https://help.branch.io/account-hub/basic-link-configuration.md)
- [Attribution windows](https://help.branch.io/account-hub/attribution-windows.md)

[View all](https://help.branch.io/account-hub/index.md)

### Branch Links

- [Create deep links](https://help.branch.io/marketer-hub/deep-link-reference.md)
- [Create Quick Links](https://help.branch.io/marketer-hub/create-web-links.md)
- [Create ad links](https://help.branch.io/marketer-hub/ad-links.md)

[View all](https://help.branch.io/marketer-hub/category/create-links.md)

### Branch University

Branch University offers self-paced learning with curated training paths, certifications, and hands-on modules to help marketers master deep linking, attribution, and the Branch Growth Platform for effective mobile marketing.
[Learn more about Branch](https://university.branch.io/trainings)

## Frequently asked questions

Quick answers to common questions about Branch products and features.
[More about Branch products](https://help.branch.io/account-hub/products.md)

### What is the difference between Engagement and Performance?

Branch's [Engagement](https://help.branch.io/account-hub/products.md#engagement) and [Performance](https://help.branch.io/account-hub/products.md#performance) products serve two distinct purposes. Engagement is for owned and organic channel campaigns, while Performance is for paid channel campaigns.

### Which Engagement features are best for organic campaigns?

For organic marketing campaigns, start by looking at [Quick Links](https://help.branch.io/marketer-hub/create-web-links.md), [Journeys](https://help.branch.io/marketer-hub/journeys-overview.md), [QR Codes](https://help.branch.io/marketer-hub/qr-codes-overview.md), and [Email](https://help.branch.io/marketer-hub/email-overview.md).

### What is an attribution window?

An attribution window is the length of time in which a conversion event (like an app install) can be claimed by an event caused by an advertising campaign (like a link click). You can set your attribution window in the [Branch dashboard](https://help.branch.io/account-hub/attribution-windows.md).

### What is the difference between deep linking and deferred deep linking?

[Deep linking](https://help.branch.io/marketer-hub/deep-link-reference.md) takes users directly to content within your app, whereas [deferred deep linking](https://help.branch.io/developer-hub/san-deferred-deep-linking.md) asks a user to install the app before taking them to the content.

### What is Advanced Compliance?

[Advanced Compliance](https://help.branch.io/developer-hub/advanced-compliance.md) is a Branch feature that helps companies in healthcare or other highly regulated industries benefit from Branch's comprehensive set of mobile measurement tools, without sacrificing user privacy.

/ Deep Linking

## Branch Links

Create Branch Links to share web links, deep link to pages in your app, track ads, and more.
[Create a link](https://help.branch.io/marketer-hub/category/create-links.md)

## Get help

### [Contact us](https://branch.io/contact)

Send us a note and we'll get back to you as soon as we can.
Get in touch

### [Ask the community](https://stackoverflow.com/questions/tagged/branch.io)

Find our developers and the Branch community on Stack Overflow.
Ask a question

### [System status](https://status.branch.io)

Check the status of Branch systems to see if everything is up and running.
Check status