With SKAdNetwork, are the install and conversion-value in the same postback or separate postbacks?

SKAdNetwork will send a single postback that includes both the app install and conversion-value (the conversion-value will only be included if it passes Apple's secret privacy threshold). This postback will be sent at least 24 hours after the app install is registered by the advertised app.

Updated 6 months ago


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iOS 14 FAQs

With SKAdNetwork, are the install and conversion-value in the same postback or separate postbacks?


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