What impact will this have on non-ads parts of the Branch platform?
We expect the impact to be minor. Products like our deferred deep linking capabilities, Journeys smart banners, and deep linked email functionality already did not directly rely on IDFAs and do not fall under the scope of Apple's policy against tracking for ad attribution. These products did leverage IDFA-derived data for deterministic matching accuracy, but they will seamlessly fall back to predictive modeling when IDFAs are no longer available.
Updated over 2 years ago