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What impact will this have on Branch's deep linking accuracy?

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In situations where the app is already installed, there will be no change to accuracy: Branch will still be able to offer deep links with deterministic (guaranteed) matches. However, we won't be able to offer deterministic matches on iOS for the first install in most scenarios, as this capability relies on IDFAs being available on initial app open.

There is no impact to Android, though this may change in future if Google places similar limitations on the GAID (which we believe is likely).

Updated about 3 years ago

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