What event names will Facebook receive from Branch via the Conversion Bit Schema API?

Branch will provide the event mapped in Event Config under Partner Management. This means there are two mappings in play:

  1. The Branch event → SKAdNetwork conversion value mapping provided in the SKAdNetwork configuration tool.
  2. The Branch event → Facebook event name mapping provided in Event Config under Partner Management.

For example, if the Branch event PURCHASE is mapped to SKAN conversion value 10 and to fb_mobile_purchase in the Branch dashboard, we will provide a mapping of conversion-value 10 → fb_mobile_purchase to Facebook via the Conversion Bit Schema API.


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