What event names will Facebook receive from Branch via the Conversion Bit Schema API?

  • Published on Mar 18, 2025

Branch will provide the event mapped in Event Config under Partner Management. This means there are two mappings in play:

  1. The Branch event → SKAdNetwork conversion value mapping provided in the SKAdNetwork configuration tool.

  2. The Branch event → Facebook event name mapping provided in Event Config under Partner Management.

For example, if the Branch event PURCHASE is mapped to SKAN conversion value 10 and to fb_mobile_purchase in the Branch dashboard, we will provide a mapping of conversion-value 10 → fb_mobile_purchase to Facebook via the Conversion Bit Schema API.