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What attribution windows does SKAdNetwork use?

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Apple has provided the following details about attribution windows on this page. Note that none of these can be customized.

EventTime Window
Ad network presents a StoreKit-rendered adUser has 30 days to install the app.
Ad network presents a view-through adUser has 24 hours to install the app.
User installs the appUser has 60 days to launch the app.
User launches the app and app calls registerAppForAdNetworkAttribution()Device sends install-validation postback 0-24 hours after a 24-hour timer expires.
User launches the app and app calls updateConversionValue(_:)Device sends install-validation postback 0-24 hours after a 24-hour timer expires following the final call to updateConversionValue(_:).

Updated about 3 years ago

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