What attribution windows does SKAdNetwork use?

Apple has provided the following details about attribution windows on this page. Note that none of these can be customized.

Event

Time Window

Ad network presents a StoreKit-rendered ad

User has 30 days to install the app.

Ad network presents a view-through ad

User has 24 hours to install the app.

User installs the app

User has 60 days to launch the app.

User launches the app and app calls registerAppForAdNetworkAttribution()

Device sends install-validation postback 0-24 hours after a 24-hour timer expires.

User launches the app and app calls updateConversionValue(_:)

Device sends install-validation postback 0-24 hours after a 24-hour timer expires following the final call to updateConversionValue(_:).

Updated 2 months ago


Additional Resources

iOS 14 FAQs

What attribution windows does SKAdNetwork use?


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