Apple has provided the following details about attribution windows on this page. Note that none of these can be customized.
Event | Time Window |
|---|---|
Ad network presents a StoreKit-rendered ad | User has 30 days to install the app. |
Ad network presents a view-through ad | User has 24 hours to install the app. |
User installs the app | User has 60 days to launch the app. |
User launches the app and app calls | Device sends install-validation postback 0-24 hours after a 24-hour timer expires. |
User launches the app and app calls | Device sends install-validation postback 0-24 hours after a 24-hour timer expires following the final call to |