We're trying to import our conversion schema for a new Facebook app, but the option is not available in Facebook

As of April 7, 2021, Facebook has provided the following guidance about this issue:

The option is currently not available to apps that have not passed any events back to Facebook. In order for a client to set up their conversion schema using the import from partner app / MMP path they must have previously passed events to Facebook using an MMP SDK. We realize this is a blocker for new apps or apps that have not previously passed events to Facebook, and we are working to resolve this issue. In the meantime, clients can either (1) start passing events to FB using the MMP SDK as soon as possible, or (2) start passing events to Facebook using the Facebook SDK or App Events API and use one of the other flows to setup their conversion schema.”

Updated about a month ago


Additional Resources

iOS 14 FAQs

We're trying to import our conversion schema for a new Facebook app, but the option is not available in Facebook


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