If a customer installs and purchases, how many postbacks will the advertiser get from Apple?

Apple will only ever send one SKAdNetwork postback per install.

If an install is the furthest a customer goes through the conversion funnel within Apple's conversion timer windows, then you as the advertiser will received an install postback. If a customer also purchases within Apple's conversion timer windows and you decide to register this as a conversion event with a conversion value, the postback you receive will have the appropriate conversion value attached, and this can also be counted as an install.

Once a postback has been sent by Apple, no additional postbacks will be sent for post install conversions. Therefore, if a conversion does not happen within Apple's windows then you may never see a postback with that conversion information to be attributed to the campaign.

Updated 9 months ago


Additional Resources

iOS 14 FAQs

If a customer installs and purchases, how many postbacks will the advertiser get from Apple?


Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.


Filters