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How does SKAdNetwork protect against fraud?

The future of ad fraud on iOS is unclear at this point, since SKAdNetwork adoption is still very low. Here are some early hints on what we expect:

  • SKAdNetwork will make 'stupid fraud' (things like basic click spamming) go down significantly, because Apple will be vouching that every conversion happened on a legitimate device.
  • More sophisticated techniques (device farms, etc.) will likely still be possible with SKAdNetwork. Unfortunately, due to how opaque the system is, we expect these techniques will be far more difficult to catch.

We're constantly monitoring the situation, and will be working on initiatives to detect and prevent fraud as we start to see real campaign data come in through the SKAdNetwork system.

Additional Resources