Can we use conversion-value 0 in SKAdNetwork?

No, you should not attempt to call updateConversionValue(_:) with a conversion value of 0.

While this is not clear from Apple's current documentation, we have confirmed with multiple sources that the 0 value is actually reserved by SKAN for install events.

Updated 2 months ago


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iOS 14 FAQs

Can we use conversion-value 0 in SKAdNetwork?


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