Are owned channels under the scope of Apple's new policy?

App Tracking Transparency policy does not apply to tracking of owned channels.

This is a broad industry consensus, supported by the language of the ATT prompt.

Examples of Owned Channels:

  • Web-to-app flows (smart banners, etc.).
  • Email marketing.
  • Most offline-to-online (QR codes, etc.).

Updated 5 months ago


Are owned channels under the scope of Apple's new policy?


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