ROI Hub Overview

Overview

ROI Hub is a critical tool in your marketing strategy if you're interested in analyzing and reporting on ad spend to make sure you're getting the best use of your investment dollars. ROI Hub unifies your cost data and revenue insights, and helps you understand the actual impact of your ad dollars.

ROI Hub also makes it easy to monitor the status of each of your ad partner connections, so you can easily find and fix issues.

Currently, Branch supports over 20 of the largest and most commonly used ad partners. If we don't support a direct integration with an ad partner, you can still send their data to Branch via file upload or email import.

Cost Data

Cost data is the amount of money spent on ad campaigns, and that value is required to make ad optimization decisions in the mobile marketing ecosystem. With ROI Hub, you can bring your cost data from across disparate ad partner sources together in one place within the Branch Dashboard.

Access

ROI Hub is part of Branch's Performance Pro tier, which also includes:

• Multi-Touch Attribution

• Custom Ad Partner Integrations

• Household Measurement

• Engagement Builder

Learn more on our packaging page, or contact our sales team to get started.

ROI Hub Components

The sections below describe the three tabs within the Branch Dashboard that come together to make ROI Hub.

Overview

For a quick look at which of your ad partners are getting significant traffic, as well as whether or not you have cost data ingestion set up for them, head to the Overview tab in ROI Hub.

The table featured in this tab includes columns for Ad Partner, Cost, Clicks, Installs, Opens, Status, and Actions.

If an ad partner has a status in the Status column, you can click on it to learn more. If there is an error associated with the connection, an error message with more information will be shared in the Error Message column.

Setup Cost Data

Clicking the Setup cost data button under the Actions column will take you to the Ad Partner Settings page for that ad partner, where you can visit the Cost Data tab to set up cost data ingestion via API connection if an integration exists for that ad partner.

There are also two other ways import cost data into Branch: file upload or scheduled email import.

View Analytics

Clicking the View Analytics button will take you to the Activity tab in the Ads section of the Branch Dashboard, where you can see tables for Trends and Events that allow you to compare by ad partner.

Connection Overview

The Connection Overview tab of ROI Hub is a single place to manage all your cost-data connections.

This table view lets you sort your connections, easily identify issues, and routes you to fix problems with any connections.

Additionally, you can:

• Search by ad partner or connection name.

• Filter by connection status.

• Click the Add Cost Connection button on the top right of the page to route you to the Partner Management page to enable an ad partner.

Import

The Import tab is where you can either import files individually under the File Upload view, or you can set up the files to be imported to Branch automatically through email under the Email Importers view.

Both options are made simpler with the help of cost data templates, which you can create and store within this tab using the Cost data templates view.

You must create a cost data template for an ad partner before you can import cost data for them using file upload or email import.

The Import History view displays a record of previous imports that have taken place, either successfully or unsuccessfully. Clicking View in the Actions tab of this view will give you more information about that particular import, including error messages if the import failed.

Ad Partner Support

ROI Hub currently supports ad partners that are either in Beta for Cost Data Connection or MMP Connection.