Impact of iOS 14 on Branch Channels

Published on Mar 5, 2025

Ads

Specific Ad Partners

For Ad Partner (SANs and Non-SANs), please visit Impact of iOS 14 on Branch Ad Partners

Organic Social or Sponsored Content

Platform Flow	App Installed	Publisher	Advertiser		SKAN Availability	Direct Deep Linking	Deferred Deep Linking
Platform Flow	App Installed	Publisher	Opt-In	Opt-Out	SKAN Availability	Direct Deep Linking	Advertiser Opt-In	Advertiser Opt-Out
Web to App	No	N/A	Attribution Possible using PREM		✘	N/A	✔*
	No					N/A	✔*
	Yes					✔*	N/A
	Yes					✔*	N/A
App to App	No	Opt-In	Device-level Attribution via IDFA (SAN)	Attribution Possible using PREM		N/A	✔*
	No	Opt-Out	Attribution Possible using PREM			N/A	✔*
	Yes	Opt-In	Device-level Attribution via IDFA (SAN)			✔*	N/A
	Yes	Opt-Out	Attribution Possible using PREM			✔*	N/A

*Deep Linking assumes the ad unit is using Branch Ad Links

Journeys

Platform Flow	App Installed	Publisher	Advertiser		SKAN Availability	Direct Deep Linking	Deferred Deep Linking
Platform Flow	App Installed	Publisher	Opt-In	Opt-Out	SKAN Availability	Direct Deep Linking	Advertiser Opt-In	Advertiser Opt-Out
Web to App	No	N/A	Attribution Possible using PREM		✘	N/A	✔
	No					N/A	✔
	Yes					✔	N/A
	Yes					✔	N/A

Email

Platform Flow	App Installed	Publisher	Advertiser		SKAN Availability	Direct Deep Linking	Deferred Deep Linking
Platform Flow	App Installed	Publisher	Opt-In	Opt-Out	SKAN Availability	Direct Deep Linking	Advertiser Opt-In	Advertiser Opt-Out
Email to App	No	Opt-In	Attribution Possible using PREM		✘	N/A	✔
	No	Opt-Out				N/A	✔
	Yes	Opt-In				✔	N/A
	Yes	Opt-Out				✔	N/A

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