Google App Install Campaigns now support SKAdNetwork v4.0! Find out more in this update 🔷
Overview
As of March 19, 2024, Google Ads SKAdNetwork (SKAN) campaigns now support SKAN 4! As we learned with the introduction of SKAN 4, marketers will unlock a deeper understanding of their campaign performance. For App Campaigns, Google Ads will provide data to Branch via API. With SKAN 4 you'll have access to all the data you were getting in SKAN 3 along with:
Postback Sequence Index
Coarse Conversion Value
High
Medium
Low
Note: As long as you already have Google Ads enabled and campaigns running, you should start to see SKAN 4 data populating in SKAN Reports
Here's what it looks like:
Ready to learn more about Google Ads SKAdNetwork? View our guide here: Google SKAdNetwork