Google Ads

Overview Branch, as a Google App Attribution partner, offers advanced ad attribution analytics with Google Ads. By combining Branch data with Google's self-attributing network (SAN) data, you can pinpoint the factors affecting user engagement...

Overview By connecting Branch and Google Ads, the following is enabled: App conversion data collected by the Branch SDK is sent to Google Ads for attribution. Read-only access to import click and impression data at the aggregate level from Go...

Overview While App Campaigns (UAC/UACe) are focused solely on campaigns for app installs/engagement, you can still use Google web-based campaigns ( Display, Search, Discovery, Video, Shopping ) to expand your marketing efforts that enable both app ...

Overview The introduction of iOS 14.5 came with the rise of SKAdNetwork (SKAN) which had industry-wide impacts on the mobile measurement and attribution ecosystem. As such, Google will work differently from most non-self-attribution networks when...

Overview After connecting Google Ads to Branch, data will seamlessly flow between the two to measure your campaigns' performance. It is helpful to know what kinds of data are passed to each platform to properly compare campaigns and optimize future...

SAN Discrepancy The main sources of discrepancies apply to all SANs that connect with Branch. Additional details can be found in our Common Sources of SAN Reporting Discrepancies . Cost, Click & Impressions Google counts conversion day for c...