Enhanced Ad Engagement Type Metrics

  • Updated on Mar 6, 2025
  • Published on Mar 6, 2025
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We've added more engagement metrics support for a couple of partners! Get the details here 🎯

Overview

Branch now supports engagement conversion metrics for ads on TikTok and Google Adwords. You'll now get more comprehensive insights and the ability to control the full range of available ad engagement touch types. Here is what this update brings:

  • Touch subtype for TikTok for Business and Google Adwords is now available in the Branch Dashboard via Ads Analytics.

  • Touch subtype for TikTok for Business is now available in Export APIs.

Engagement Type Support

Google Adwords

Engagement Type

Attribution Support

Engaged View

Click-Through

TikTok For Business

Engagement Type

Attribution Support

Engaged View

Click-Through

Engaged Click

Click-Through

Click to Store

Click-Through

View

View-Through

What does it look like?

Dashboard Report

Compare By

Use the touch subtype metric to view your engagement attribution

Exports

Either through Dashboard Custom Exports or Data, utilize the following:

Export Type

Parameter

Value

Dashboard Custom Exports

Column

Touch Subtype

Custom Exports API

fields

last_attributed_touch_data_tilde_touch_subtype

Looking to learn more about TikTok For Business or Google Adwords? View our respective guides here:

FAQ

What are the video ad view thresholds for each partner to be counted as an engaged view?

Ad Partner

Definition

TikTok for Business

When someone watches a video ad for more than six seconds

Google Adwords

When someone watches a video ad for more than ten seconds