Additional Link Configuration

  • Published on May 13, 2025
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Desktop app default link behavior

  1. In the Branch Dashboard, navigate to App Settings → General tab → Desktop Redirects section.

  2. For Default Desktop, select either:
    a. Branch-hosted QR Code Landing Page or
    b. Custom Landing Page  

  3. For Mac Desktop, enter:
    a. Mac URI Scheme
    b. Mac App Store URL  

  4. For Windows Desktop, enter:
    a. Windows URI Scheme
    b. Windows Store URL
    c. Windows Package Family Name

Note

If the app is not installed when the link is clicked, we will fall back to the Desktop or Default URL, in that order.

Advanced mobile redirects

The settings in this section allow you to specify different destination URLs or app store listings for users accessing your content on various mobile devices and platforms like Amazon Fire, iPad, Android tablets, and even within WeChat. This ensures users are directed to the most appropriate app or web experience for their device.

Amazon Fire default link behavior

  1. In the Branch Dashboard, navigate to App Settings → General tab → Advanced Mobile Redirects section.

  2. In the Fire Redirects section, enter your Amazon Fire URL. If you have a different package for the Amazon Store than the Plat Store on Fire devices, specify the Amazon Fire URL using the p=package parameter.

iPad redirect link behavior

  1. On the Configuration page, in the General tab, navigate to the Advanced Mobile Redirects section.

  2. In the iPad Redirects section, if you have a different App Store ID for your iPad app or would prefer to fall back to a different URL on iPad tablets, please specify either URL here.

Android tablet redirect link behavior

  1. On the Configuration page, in the General tab, navigate to the Advanced Mobile Redirects section.

  2. In the Android Redirects section, if you have a different Play Store package for your tablet apps or would prefer to fall back to a different URL on Android tablets, please specify either URL here.

WeChat redirect link behavior

  1. On the Configuration page, in the General tab, navigate to the Advanced Mobile Redirects section.

  2. Because WeChat does not support deep linking out of the app on iOS or Android, if you choose to fall back to a custom URL, you can enter it here.