TUNE Aggregate Exports & API

Overview

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For ex-TUNE Clients Only

This feature is currently only available for ex-TUNE clients and replicates the TUNE endpoints available via https://api.mobileapptracking.com/v2/advertiser/stats/actuals/export.

The Branch Aggregate Exports find and queue aggregate data that match your search criteria for export. Unlike the Custom Exports which contains individual logs for each attribution related to your mobile app, the Aggregate Exports include customizable visualizations of your data of interest.

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Data Changes Post iOS 14.5

Apple requires users to opt into sharing their device data through Apple's AppTrackingTransparency framework. When an install is attributed to paid ads, a 2nd install event will fire post user opt-in

Opt-ins will affect your final install count. Our recommendation is to delay pulling aggregate data for as long as you are allowing opt-ins.

For additional information on changes post iOS 14.5, visit our FAQ Pages

Authentication

Calls to the Aggregate Export API require an api_key query string parameter to be passed with each request. API Keys are generated on a per-user basis and are permanent.

Learn how to retrieve your API key (a.k.a. Access Token)

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Organization Level Access Required

In order to retrieve or reset your API Key/Access Token, you must have access to the Organization level of the account. This functionality is not present at the app level.

Rate & Data Limits

Rate Limits

Rate limits depend on the endpoint you are making a request to.

For creating and checking the status of exports, the rate limit is:

• 2 requests per second
• 10 requests per minute
• 1000 per hour

Data Limits

• Limited to a maximum of 5k rows on the synchronous endpoint
• Limited to a maximum of 10k rows on the asynchronous endpoint
• Can query up to 180 days prior to the date of export.
  • If more records are required, please make multiple requests with smaller time intervals to pull the necessary data in "batches".
• Can only retrieve up to 40,000 unique values for a single dimension (e.g. campaigns, ad names, etc.)

Date range limits

• For data older than 7 days, all data is rolled up by day, according to your app's timezone. For the most recent 7 days, it is possible to query intra-day data.

Export Access

In order to access Aggregate Exports, a user will need to have both Aggregate Data andExport access.

For more details on how to give a user the required access, please read Default Access Levels, Users Roles & Permissions.

Third Party Access

Any user with access to an account’s API keys will be able to access Branch’s Custom Export API (and thus unfiltered, log-level data). As a result, we would recommend against providing third parties with the permissions required to view API keys during the invitation process.

Providing Agencies/Partners API Access

If you work with an agency that runs your advertising campaigns and want to give them access to export the subsequent data, you can provide them with access to the Custom Export API.

To provide an agency team member with access to the Custom Export API:

1. In the left-hand navigation, under Setup & Testing, click on Account Settings.
2. On the Account Settings page, click on the Agencies tab.
3. Expand the agency in question, find the agency team member you want to give access to, hover on the button in the Actions column and click Edit.
4. In the Edit Agency Team Member modal:
   1. Under Access Level, check the Export box.
   2. Under Permissions, check the Aggregate Data box.
5. Optional: add data filters
   1. Under Data Filters, toggle any necessary data filters on/blue. Exported data will be filtered accordingly.
6. Click Save.

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Agency-Tagged Data

If you do not enable the Only Show Agency-Tagged Data data filter, the Agency Team Member will be able to export aggregate data associated with all of your campaigns, regardless if they are associated with them or not.

Available Topics to Export

The following log topics are available via the Aggregate Export API:

• Clicks
• Events
• Impressions
• Installs
• Opens
• Revenue USD

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Info

Branch does not support exports of the infrequently-used update and postbacks TUNE topics.

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IP Discrepancies

Geographic data, such as country and city, may not be available for a very small percentage of events where the IP cannot be resolved to a location.

Available Fields

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Discontinued Fields

Some fields have very limited value to our customers and as such have been discontinued. Discontinued fields will not be available via the Custom Export API. Please work with your CSM or our Support team if you have questions or concerns.

Including Fields from Related Data Objects

Related objects no longer use periods ( . ) to access the properties on the object. Rather, field names use underscores ( _ ) only.

For example, site_event.id will now be exported as site_event_id.

Building the Export Request

Find and queue all records that match search criteria for export; returns a “handle” to be used in the download export request.

Sample Export Request

https://api.mobileapptracking.com/v2/advertiser/stats/actuals/export.json?api_key=4c5b6461026cb0caff3c66bef881b4af&start_date=2018-08-01+00%3A00%3A00&end_date=2018-08-18+00%3A00%3A00&fields[]=opens&fields[]=installs&fields[]=events&fields[]=publisher_sub_adgroup_id&fields[]=publisher_sub_campaign_id&timestamp=date&format=json

Sample Export Response

{
  "status_code": 200,
  "response_size": "334",
  "throttle": {
    "decision": "Permit",
    "decision_authority": "Endpoint",
    "decision_state": "Always Permit",
    "object_key": "/advertiser/stats/actuals/export",
    "virtual_record": false,
    "next_reset": "N/A",
    "count_remaining": 0,
    "limit": 0,
    "interval": 0
  },
  "data": {
    "job_id": "5a494d8b-e5f9-4561-b71d-5c5ee4ed087d"
  }
}

Building the Download Export Request

Finds and exports requested queue (by handle) and provides URL location for download.

Sample Report Status Request

https://api.mobileapptracking.com/v2/export/download.json?api_key=REMOVED&job_id=5a494d8b-e5f9-4561-b71d-5c5ee4ed087d

Sample Report Status Response

{"status_code":200,"response_size":"437","data":{"status":"complete","percent_complete":100,"data":{"format":"json","url":"https:\/\/s3.amazonaws.com\/hasdevfiles\/9da89700-ee8e-42f1-932f-7b9459a614dd.json?response-content-disposition=attachment%3B%20filename%3D%229da89700-ee8e-42f1-932f-7b9459a614dd.json%22&AWSAccessKeyId=AKIAIHT2RGXNQAIUT7ZA&Expires=1547654522&Signature=mfXJ7fGZeZZ%2FYPnEHssGopvdpxk%3D"},"report_schedule_id":null}}

Sample Download Report

curl 'https://s3.amazonaws.com/hasdevfiles/3bce2890-97c8-44e0-985b-9c5505b7ec4a.json?response-content-disposition=attachment%3B%20filename%3D%223bce2890-97c8-44e0-985b-9c5505b7ec4a.json%22&AWSAccessKeyId=AKIAIHT2RGXNQAIUT7ZA&Expires=1535997897&Signature=v9WhAulFDVmfaR%2FzAg3uvh8DVAc%3D'

Sample Report

[
  {
    "publisher_sub_campaign_id": "975222707",
    "publisher_sub_adgroup_id": "666119300",
    "installs": 0,
    "opens": 0,
    "events": 0
  },
  ...
  {
    "publisher_sub_campaign_id": "0",
    "publisher_sub_adgroup_id": "0",
    "installs": 12,
    "opens": 13,
    "events": 31
  }
]