> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Postbacks

5 articles

- [Advanced Postback Configuration](https://help.branch.io/developer-hub/advanced-postback-configuration.md): Make advanced edits to your ad network postback configuration in Branch, beyond the basic setup, for specific use cases. (updated 2026-08-20)
- [SKAN Postback API Spec](https://help.branch.io/developer-hub/skan-postback-api-spec.md): Branch has enhanced its ad network integration with Apple SKAdNetwork postbacks, helping ensure secure validation and streamlined data aggregation for advertisers. (updated 2026-08-20)
- [Postback Macros and Functions](https://help.branch.io/developer-hub/postback-macros-functions.md): Reference every macro and function Branch supports in postback URLs and webhooks, with the values each one returns. (updated 2026-09-08)
- [Conversion Value Mapping Partner API](https://help.branch.io/developer-hub/conversion-value-mapping-partner-api.md): Understand how Branch calls the Apple SKAdNetwork methods for you and how conversion value mapping works with ad partners. (updated 2026-08-20)
- [Conversion Value Mapping Partner API Spec](https://help.branch.io/developer-hub/conversion-value-mapping-partner-api-spec.md): API specification for SKAdNetwork partners fetching mutual customer conversion value mappings from Branch. (updated 2025-12-19)