> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Meta Ads

3 articles

- [Meta Install Referrer](https://help.branch.io/developer-hub/meta-install-referrer.md): Understand Meta Referrer measurement in Branch, covering both install referrer solutions Meta uses for Android ads. (updated 2026-08-20)
- [Meta AEM Technical Setup](https://help.branch.io/developer-hub/meta-aem-technical-setup.md): Learn how Branch and Meta's Aggregated Event Measurement work together to help track app events on iOS 14.5+ while respecting user privacy and optimizing campaigns effectively. (updated 2026-08-20)
- [Pass Hashed Information for Facebook Advanced Matching](https://help.branch.io/developer-hub/pass-hashed-information-for-facebook-advanced-matching.md): Pass hashed user information to Meta through Branch to improve Advanced Matching for attribution and analytics. (updated 2026-09-08)