Overview
This recipe book provides practical examples for common Query API use cases. Each recipe includes a complete curl request and a sample JSON response to help you quickly build your own queries. You can adapt these examples to fit your specific needs.
Read our Query API Overview page for more information about using the Query API.
Total Installs
This query retrieves the total number of installs per day over a specified time period. This is useful for getting a high-level overview of your app's install trends.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-11-29T00:00:00-08:00",
"end_date": "2017-12-05T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "day",
"dimensions": [
"timestamp"
],
"filters": {
"!user_data_platform": [
"ROBOT"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"timestamp": "2017-12-05T08:00:00.000Z",
"result": {
"unique_count": 246
}
},
{
"timestamp": "2017-12-04T08:00:00.000Z",
"result": {
"unique_count": 302
}
},
{
"timestamp": "2017-12-03T08:00:00.000Z",
"result": {
"unique_count": 277
}
},
{
"timestamp": "2017-12-02T08:00:00.000Z",
"result": {
"unique_count": 300
}
},
{
"timestamp": "2017-12-01T08:00:00.000Z",
"result": {
"unique_count": 264
}
},
{
"timestamp": "2017-11-30T08:00:00.000Z",
"result": {
"unique_count": 208
}
},
{
"timestamp": "2017-11-29T08:00:00.000Z",
"result": {
"unique_count": 225
}
}
],
"paging": {
"total_count": 7
}
}Attributed Installs
This query retrieves the number of attributed installs per day. This is useful for understanding how many installs are being driven by your marketing efforts.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-11-29T00:00:00-08:00",
"end_date": "2017-12-05T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "day",
"dimensions": [
"timestamp"
],
"filters": {
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
"null"
]
},
"aggregation": "total_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"timestamp": "2017-12-05T08:00:00.000Z",
"result": {
"total_count": 248
}
},
{
"timestamp": "2017-12-04T08:00:00.000Z",
"result": {
"total_count": 296
}
},
{
"timestamp": "2017-12-03T08:00:00.000Z",
"result": {
"total_count": 284
}
},
...
],
"paging": {
"total_count": 7
}
}Attributed Installs by Campaign
This query retrieves the number of attributed installs, broken down by campaign. This is useful for comparing the performance of different campaigns.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-11-29T00:00:00-08:00",
"end_date": "2017-12-05T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "day",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
"null"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": null,
"unique_count": 171
},
"timestamp": "2017-12-01T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_campaign": null,
"unique_count": 158
},
"timestamp": "2017-12-04T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_campaign": null,
"unique_count": 157
},
"timestamp": "2017-12-02T08:00:00.000Z"
},
...
],
"paging": {
"total_count": 56
}
}Attributed Installs for a Specific Campaign
This query retrieves the number of attributed installs for a single, specified campaign. This is useful for drilling down into the performance of a particular campaign.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-08T00:00:00-08:00",
"end_date": "2017-12-14T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "day",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
"null"
],
"last_attributed_touch_data_tilde_campaign": [
"09slukxuhqn8f821"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": "09slukxuhqn8f821",
"unique_count": 1
},
"timestamp": "2017-12-11T08:00:00.000Z"
}
],
"paging": {
"total_count": 1
}
}Attributed Installs for Multiple Campaigns
This query retrieves the number of attributed installs for a specified set of campaigns. This is useful for analyzing the performance of a group of related campaigns.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-08T00:00:00-08:00",
"end_date": "2017-12-14T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "day",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
"null"
],
"last_attributed_touch_data_tilde_campaign": [
"09slukxuhqn8f821",
"0x230602kyi18keo"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": "09slukxuhqn8f821",
"unique_count": 1
},
"timestamp": "2017-12-11T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_campaign": "0x230602kyi18keo",
"unique_count": 1
},
"timestamp": "2017-12-13T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Querying Click Flow Data
This recipe shows how to query the full click-to-install/open funnel. Because different event types are stored in separate data sources, multiple API requests are required to get the complete picture. The following queries show how to retrieve each piece of the funnel.
Complete Click Flow Summary
To get a complete view of the click flow, you need to query six different data sources. The following requests show how to query each source. You can then aggregate the results in your own system.
Request 1: Clicks (eo_click)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "YOUR_BRANCH_SECRET",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"user_data_platform",
"from_desktop"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB"
],
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 1
{
"results": [
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "ANDROID_WEB",
"from_desktop": "false",
"unique_count": 683
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_WEB",
"from_desktop": "false",
"unique_count": 675
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "ANDROID_WEB",
"from_desktop": "true",
"unique_count": 49
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_WEB",
"from_desktop": "true",
"unique_count": 44
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "DESKTOP_WEB",
"from_desktop": "false",
"unique_count": 17
}
}
],
"paging": {
"total_count": 5
}
}Request 2: Web to App Redirects (eo_web_to_app_auto_redirect)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_web_to_app_auto_redirect",
"granularity": "all",
"dimensions": [
"user_data_platform",
"from_desktop"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB"
],
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 2
{
"results": [
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_WEB",
"from_desktop": "false",
"unique_count": 6
}
}
],
"paging": {
"total_count": 1
}
}Request 3: SMS Sent (eo_sms_sent)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_sms_sent",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"DESKTOP_WEB"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 3
{
"results": [
{
"result": {
"user_data_platform": "DESKTOP_WEB",
"unique_count": 17
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 1
}
}Request 4: Installs (eo_install)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "all",
"dimensions": [
"user_data_platform",
"from_desktop"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 4
{
"results": [
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "ANDROID_APP",
"from_desktop": "false",
"unique_count": 657
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_APP",
"from_desktop": "false",
"unique_count": 473
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "ANDROID_APP",
"from_desktop": "true",
"unique_count": 49
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_APP",
"from_desktop": "true",
"unique_count": 46
}
}
],
"paging": {
"total_count": 4
}
}Request 5: Opens (eo_open)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_open",
"granularity": "all",
"dimensions": [
"user_data_platform",
"from_desktop"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 5
{
"results": [
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_APP",
"from_desktop": "false",
"unique_count": 436
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "ANDROID_APP",
"from_desktop": "false",
"unique_count": 395
}
}
],
"paging": {
"total_count": 2
}
}Request 6: Reinstalls (eo_reinstall)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_reinstall",
"granularity": "all",
"dimensions": [
"user_data_platform",
"from_desktop"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 6
{
"results": [
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_APP",
"from_desktop": "false",
"unique_count": 361
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "ANDROID_APP",
"from_desktop": "false",
"unique_count": 283
}
}
],
"paging": {
"total_count": 2
}
}Filtering by Campaign
You can add filters to any of the above queries to narrow down the results. This example shows how to filter the eo_click data source to a specific feature, journeys.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"user_data_platform",
"from_desktop"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB"
],
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
],
"last_attributed_touch_data_tilde_feature": [
"journeys"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "ANDROID_WEB",
"from_desktop": "false",
"unique_count": 167
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_WEB",
"from_desktop": "false",
"unique_count": 166
}
}
],
"paging": {
"total_count": 2
}
}Filtering by Quick Link ID
This example shows how to filter the eo_click data source to a specific Quick Link by using its ID. You can find the Quick Link ID in the URL of the link's stats page in the Branch dashboard.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-14T00:00:00-08:00",
"end_date": "2017-12-20T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"user_data_platform",
"from_desktop"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB"
],
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
],
"last_attributed_touch_data_tilde_id": [
"271026075193177506"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"timestamp": "2017-12-14T08:00:00.000Z",
"result": {
"user_data_platform": "IOS_WEB",
"from_desktop": "false",
"unique_count": 1
}
}
],
"paging": {
"total_count": 1
}
}Querying Journeys Data
This recipe shows how to query the full Journeys funnel, from CTA views to installs and opens. Because different event types are stored in separate data sources, multiple API requests are required to get the complete picture. The following queries show how to retrieve each piece of the funnel.
Complete Journeys Funnel
To get a complete view of the Journeys funnel, you need to query six different data sources. The following requests show how to query each source. You can then aggregate the results in your own system.
Request 1: CTA Views (eo_branch_cta_view)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_branch_cta_view",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB"
],
"last_attributed_touch_data_plus_current_feature": [
"MOBILE_JOURNEYS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 1
{
"results": [
{
"result": {
"user_data_platform": "IOS_WEB",
"unique_count": 406
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "ANDROID_WEB",
"unique_count": 390
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 2: Clicks (eo_click)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB"
],
"last_attributed_touch_data_plus_current_feature": [
"MOBILE_JOURNEYS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 2
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_WEB",
"unique_count": 167
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_WEB",
"unique_count": 166
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 3: Web to App Redirects (eo_web_to_app_auto_redirect)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_web_to_app_auto_redirect",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB"
],
"last_attributed_touch_data_plus_current_feature": [
"MOBILE_JOURNEYS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 3
{
"results": [],
"paging": {
"total_count": 0
}
}Request 4: Installs (eo_install)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"last_attributed_touch_data_plus_via_features": [
"MOBILE_JOURNEYS"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 4
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_APP",
"unique_count": 167
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_APP",
"unique_count": 10
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 5: Opens (eo_open)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_open",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"last_attributed_touch_data_plus_via_features": [
"MOBILE_JOURNEYS"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 5
{
"results": [],
"paging": {
"total_count": 0
}
}Request 6: Reinstalls (eo_reinstall)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_reinstall",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"last_attributed_touch_data_plus_via_features": [
"MOBILE_JOURNEYS"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 6
{
"results": [
{
"result": {
"user_data_platform": "IOS_APP",
"unique_count": 156
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "ANDROID_APP",
"unique_count": 75
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Filtering by Tag
You can add filters to any of the above queries to narrow down the results. This example shows how to filter the eo_branch_cta_view data source to a specific tag, tag1.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_branch_cta_view",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB"
],
"last_attributed_touch_data_plus_current_feature": [
"MOBILE_JOURNEYS"
],
"last_attributed_touch_data_tilde_tags": [
"tag1"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_WEB",
"unique_count": 373
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_WEB",
"unique_count": 6
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Querying Deepviews Data
This recipe shows how to query the full Deepviews funnel, from CTA views to installs and opens. Because different event types are stored in separate data sources, multiple API requests are required to get the complete picture. The following queries show how to retrieve each piece of the funnel.
Complete Deepviews Funnel
To get a complete view of the Deepviews funnel, you need to query six different data sources. The following requests show how to query each source. You can then aggregate the results in your own system.
Request 1: CTA Views (eo_branch_cta_view)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_branch_cta_view",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB"
],
"last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 1
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_WEB",
"unique_count": 529
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_WEB",
"unique_count": 361
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 2: Clicks (eo_click)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB"
],
"last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 2
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_WEB",
"unique_count": 529
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_WEB",
"unique_count": 440
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 3: Web to App Redirects (eo_web_to_app_auto_redirect)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_web_to_app_auto_redirect",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB"
],
"last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 3
{
"results": [],
"paging": {
"total_count": 0
}
}Request 4: Installs (eo_install)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"last_attributed_touch_data_plus_via_features": [
"MOBILE_DEEPVIEWS"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 4
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_APP",
"unique_count": 435
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_APP",
"unique_count": 393
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 5: Opens (eo_open)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_open",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"last_attributed_touch_data_plus_via_features": [
"MOBILE_DEEPVIEWS"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 5
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_APP",
"unique_count": 167
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_APP",
"unique_count": 151
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 6: Reinstalls (eo_reinstall)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_reinstall",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"last_attributed_touch_data_plus_via_features": [
"MOBILE_DEEPVIEWS"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 6
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_APP",
"unique_count": 8
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_APP",
"unique_count": 1
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Filtering by Stage
You can add filters to any of the above queries to narrow down the results. This example shows how to filter the eo_branch_cta_view data source to a specific stage, stage88.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_branch_cta_view",
"granularity": "all",
"dimensions": [
"user_data_platform"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB"
],
"last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS"
],
"last_attributed_touch_data_tilde_stage": [
"stage88"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"user_data_platform": "ANDROID_WEB",
"unique_count": 90
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"user_data_platform": "IOS_WEB",
"unique_count": 86
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Querying Quick Links Data
This recipe shows how to query performance data for specific Quick Links. You can filter by one or more link IDs to analyze clicks, opens, and installs driven by those links.
Clicks by Link ID
This query retrieves the total number of clicks for a specified list of Quick Link IDs. This is useful for comparing the performance of different links.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-14T00:00:00-08:00",
"end_date": "2017-12-20T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_id"
],
"filters": {
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
],
"last_attributed_touch_data_tilde_id": [
"458794678159033945",
"456130187302684655",
"400390887617834597",
"271026075193177506"
],
"!user_data_platform": [
"ROBOT"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_id": "458794678159033945",
"unique_count": 150
},
"timestamp": "2017-12-14T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_id": "456130187302684655",
"unique_count": 125
},
"timestamp": "2017-12-14T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_id": "400390887617834597",
"unique_count": 100
},
"timestamp": "2017-12-14T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_id": "271026075193177506",
"unique_count": 75
},
"timestamp": "2017-12-14T08:00:00.000Z"
}
],
"paging": {
"total_count": 4
}
}Filtering by Campaign
You can add a filter to any of the above queries to narrow down the results. This example shows how to filter Quick Link clicks by a specific campaign.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_id"
],
"filters": {
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
],
"last_attributed_touch_data_tilde_campaign": [
"<YOUR_CAMPAIGN_NAME>"
],
"!user_data_platform": [
"ROBOT"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_id": "<YOUR_QUICK_LINK_ID_1>",
"unique_count": 80
},
"timestamp": "2025-08-01T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_id": "<YOUR_QUICK_LINK_ID_2>",
"unique_count": 65
},
"timestamp": "2025-08-01T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Querying Source Analytics Data
This recipe shows how to query the full marketing funnel by source (e.g., campaign). Because different event types are stored in separate data sources, multiple API requests are required to get the complete picture. The following queries show how to retrieve each piece of the funnel, which you can then aggregate by campaign.
Complete Funnel by Campaign
To get a complete view of the funnel, you need to query eight different data sources. The following requests show how to query each source. You can then aggregate the results in your own system.
Request 1: Clicks (eo_click)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB"
],
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 1
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_1>",
"unique_count": 495
},
"timestamp": "2025-08-01T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_2>",
"unique_count": 490
},
"timestamp": "2025-08-01T08:00:00.000Z"
}
],
"paging": {
"total_count": 5
}
}Request 2: Web to App Redirects (eo_web_to_app_auto_redirect)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_web_to_app_auto_redirect",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB"
],
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 2
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_1>",
"unique_count": 5
},
"timestamp": "2025-08-01T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 3: Installs (eo_install)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 3
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_1>",
"unique_count": 425
},
"timestamp": "2025-08-01T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_2>",
"unique_count": 328
},
"timestamp": "2025-08-01T08:00:00.000Z"
}
],
"paging": {
"total_count": 58
}
}Request 4: Opens (eo_open)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_open",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 4
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_1>",
"unique_count": 312
},
"timestamp": "2025-08-01T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_2>",
"unique_count": 284
},
"timestamp": "2025-08-01T08:00:00.000Z"
}
],
"paging": {
"total_count": 25
}
}Request 5: Reinstalls (eo_reinstall)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_reinstall",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 5
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_1>",
"unique_count": 237
},
"timestamp": "2025-08-01T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_2>",
"unique_count": 123
},
"timestamp": "2025-08-01T08:00:00.000Z"
}
],
"paging": {
"total_count": 24
}
}Request 6: Web Sessions (eo_web_session_start)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_web_session_start",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"user_data_platform": [
"IOS_APP",
"ANDROID_APP",
"DESKTOP_WEB"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 6
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": null,
"unique_count": 15
},
"timestamp": "2025-08-01T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_1>",
"unique_count": 1
},
"timestamp": "2025-08-01T08:00:00.000Z"
}
],
"paging": {
"total_count": 2
}
}Request 7: Commerce Event Counts (eo_commerce_event)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_commerce_event",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign",
"name"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB",
"IOS_APP",
"ANDROID_APP"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 7
{
"results": [
{
"timestamp": "2025-08-01T08:00:00.000Z",
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_1>",
"name": "ADD_TO_CART",
"unique_count": 268
}
},
{
"timestamp": "2025-08-01T08:00:00.000Z",
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_2>",
"name": "PURCHASE",
"unique_count": 169
}
}
],
"paging": {
"total_count": 32
}
}Request 8: Commerce Event Revenue (eo_commerce_event)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_commerce_event",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign",
"name"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB",
"IOS_APP",
"ANDROID_APP"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "revenue"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 8
{
"results": [
{
"timestamp": "2025-08-01T08:00:00.000Z",
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_1>",
"revenue": 220439.25,
"name": "PURCHASE"
}
},
{
"timestamp": "2025-08-01T08:00:00.000Z",
"result": {
"last_attributed_touch_data_tilde_campaign": "<YOUR_CAMPAIGN_NAME_2>",
"revenue": 182050.36,
"name": "PURCHASE"
}
}
],
"paging": {
"total_count": 32
}
}Filtering by Ad Partner
You can add filters to any of the above queries to narrow down the results. This example shows how to filter the eo_click data source to a specific ad partner, Taptica.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2025-08-01T00:00:00-08:00",
"end_date": "2025-08-07T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_campaign"
],
"filters": {
"user_data_platform": [
"IOS_WEB",
"ANDROID_WEB",
"DESKTOP_WEB"
],
"!last_attributed_touch_data_plus_current_feature": [
"MOBILE_DEEPVIEWS",
"DESKTOP_DEEPVIEWS"
],
"last_attributed_touch_data_tilde_advertising_partner_name": [
"<AD_PARTNER_NAME>"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_campaign": "<CAMPAIGN_FROM_AD_PARTNER>",
"unique_count": 495
},
"timestamp": "2025-08-01T08:00:00.000Z"
}
],
"paging": {
"total_count": 1
}
}Querying Ads Analytics Trends
This recipe shows how to query ad performance trends over time, broken down by ad partner.
Trends by Ad Partner
This query retrieves the number of installs per day, broken down by ad partner. This is useful for tracking the daily performance of your ad partners.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-11-29T00:00:00-08:00",
"end_date": "2017-12-05T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "day",
"dimensions": "last_attributed_touch_data_tilde_advertising_partner_name",
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"unique_count": 40
},
"timestamp": "2017-12-05T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"unique_count": 37
},
"timestamp": "2017-12-01T08:00:00.000Z"
},
...
],
"paging": {
"total_count": 20
}
}Filtering Trends by Platform
This query retrieves the number of installs per day for a specific platform (iOS), broken down by ad partner. This is useful for analyzing platform-specific performance.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-11-29T00:00:00-08:00",
"end_date": "2017-12-05T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "day",
"dimensions": "last_attributed_touch_data_tilde_advertising_partner_name",
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
null
],
"user_data_platform": [
"IOS_APP"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"unique_count": 26
},
"timestamp": "2017-12-02T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"unique_count": 23
},
"timestamp": "2017-12-03T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"unique_count": 22
},
"timestamp": "2017-12-04T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Applovin",
"unique_count": 20
},
"timestamp": "2017-11-29T08:00:00.000Z"
},
...
],
"paging": {
"total_count": 20
}
}Querying Ads Analytics Events
This recipe shows how to query event data for your ad campaigns, broken down by ad partner. Because different event types are stored in separate data sources, multiple API requests are required to get the complete picture. The following queries show how to retrieve each piece of the funnel, which you can then aggregate by ad partner.
Complete Funnel by Ad Partner
To get a complete view of the funnel, you need to query seven different data sources. The following requests show how to query each source. You can then aggregate the results in your own system.
Request 1: Clicks (eo_click)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_advertising_partner_name"
],
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 1
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "A4G",
"unique_count": 579
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"unique_count": 507
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"unique_count": 193
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Applovin",
"unique_count": 30
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 4
}
}Request 2: Installs (eo_install)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_install",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_advertising_partner_name"
],
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 2
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"unique_count": 425
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "A4G",
"unique_count": 328
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Applovin",
"unique_count": 188
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"unique_count": 66
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 4
}
}Request 3: Opens (eo_open)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_open",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_advertising_partner_name"
],
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 3
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "A4G",
"unique_count": 312
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"unique_count": 284
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"unique_count": 194
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Applovin",
"unique_count": 54
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 4
}
}Request 4: Reinstalls (eo_reinstall)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_reinstall",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_advertising_partner_name"
],
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 4
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "A4G",
"unique_count": 123
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"unique_count": 119
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"unique_count": 108
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Applovin",
"unique_count": 57
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 4
}
}Request 5: Web Sessions (eo_web_session_start)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_web_session_start",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_advertising_partner_name"
],
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 5
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"unique_count": 190
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "A4G",
"unique_count": 179
},
"timestamp": "2017-12-07T08:00:00.000Z"
},
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Applovin",
"unique_count": 60
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 3
}
}Request 6: Commerce Event Counts (eo_commerce_event)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_commerce_event",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_advertising_partner_name",
"name"
],
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 6
{
"results": [
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "A4G",
"name": "PURCHASE",
"unique_count": 169
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"name": "PURCHASE",
"unique_count": 154
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"name": "PURCHASE",
"unique_count": 131
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Applovin",
"name": "PURCHASE",
"unique_count": 122
}
}
],
"paging": {
"total_count": 4
}
}Request 7: Commerce Event Revenue (eo_commerce_event)
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_commerce_event",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_advertising_partner_name",
"name"
],
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"!days_from_last_attributed_touch_to_event": [
null
]
},
"aggregation": "revenue"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response 7
{
"results": [
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"revenue": 220439.25,
"last_attributed_touch_data_tilde_advertising_partner_name": "A4G",
"name": "PURCHASE"
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"revenue": 182050.36,
"last_attributed_touch_data_tilde_advertising_partner_name": "Apple Search Ads",
"name": "PURCHASE"
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"revenue": 170676.85,
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"name": "PURCHASE"
}
},
{
"timestamp": "2017-12-07T08:00:00.000Z",
"result": {
"revenue": 100719.39,
"last_attributed_touch_data_tilde_advertising_partner_name": "Applovin",
"name": "PURCHASE"
}
}
],
"paging": {
"total_count": 4
}
}Filtering by Ad Partner
You can add filters to any of the above queries to narrow down the results. This example shows how to filter the eo_click data source to a specific ad partner, Taptica.
Request
curl -X POST -H "Content-Type: application/json" -d '{
"branch_key": "<YOUR_BRANCH_KEY>",
"branch_secret": "<YOUR_BRANCH_SECRET>",
"start_date": "2017-12-07T00:00:00-08:00",
"end_date": "2017-12-13T23:59:59-08:00",
"data_source": "eo_click",
"granularity": "all",
"dimensions": [
"last_attributed_touch_data_tilde_advertising_partner_name"
],
"filters": {
"last_attributed_touch_data_tilde_feature": [
"paid advertising"
],
"!user_data_platform": [
"ROBOT"
],
"last_attributed_touch_data_tilde_advertising_partner_name": [
"Taptica"
]
},
"aggregation": "unique_count"
}' "http://api.branch.io/v1/query/analytics?limit=100"Response
{
"results": [
{
"result": {
"last_attributed_touch_data_tilde_advertising_partner_name": "Taptica",
"unique_count": 507
},
"timestamp": "2017-12-07T08:00:00.000Z"
}
],
"paging": {
"total_count": 1
}
}