> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Organic Search URL Reporting on Dashboard

> View the organic search URL that led to app conversions in your Branch SEO App Attribution reports.

You can now view Organic Search URL on the Branch Dashboard when viewing your **SEO App Attribution** reports 🔎

## Overview

Since SEO App Attribution released last year, a highly requested feature has been the ability to view the organic search URL that led to app conversions. Now marketers can know exactly which specific pieces of content drive the most organic search traffic to the app using the **Organic Search URL** column.

![](https://help.branch.io/img/a523c89-Organic_Search_URL.png)

Note: Organic Search URL can be measured on the following:

- Installs
- Opens
- Reinstalls
- Custom/Standard Events
- Web Sessions
- Pageviews

> **Tip**
>
> Ready to start using SEO App Attribution? View our guide here: [SEO App Attribution](https://help.branch.io/marketer-hub/seo-app-attribution.md)