> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Introducing SKAN Magic Set Up

> SKAN Magic Set Up configures SKAdNetwork with a Branch-recommended conversion setup instead of a manual configuration.

SKAN Magic Set Up is Branch's new way to simplify mobile measurement for iOS campaigns ✨

Instead of manually implementing a custom configuration, you can now configure SKAdNetwork (SKAN) with a Branch-recommended conversion setup to help you get up and running quickly, while still maximizing campaign performance.

![](https://help.branch.io/img/0bc0676-7c07dc6-Screenshot_2023-10-06_at_2.02.55_PM.png)

This option is recommended for those brand new to SKAN, who want to prioritize user privacy while minimizing coding efforts.

![](https://help.branch.io/img/02610e5-8e4ecbf-Screenshot_2023-10-10_at_9.46.03_AM.png)

> **Tip**
>
> Learn more about enabling SKAN and using Magic Set Up [here](https://help.branch.io/marketer-hub/enable-skadnetwork.md).