> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Introducing Branch Activation

> Unify your enterprise linking with Branch Activation, covering app Short Links, web Short Links, and QR codes.

![Mobile and desktop interface showcasing social media engagement and advertising features.](https://help.branch.io/img/image-94-.png)

## Overview

With Branch Activation, you can unify all your enterprise linking needs in one secure, scalable solution with app Short Links, web Short Links, and QR codes.

## Benefits

- Improve clickthrough rates and engagement with short, branded, trackable links in social posts and profiles.
- Create and manage web and app links and QR codes in one platform to reduce redundancy and unify analytics across use cases.
- Improve efficiency and gain control with centralized link governance, domain management, and role-based permissions.
- Instill trust and boost clickthrough rates with recognizable branded links and QR codes.

## Use cases

- **Social**: Improve clickthrough rates and engagement with short, branded, trackable links in social posts and profiles.
- **QR:** Customize QR code logos, colors, and shapes to drive and track digital actions from offline with up to 80% better performance.
- **SMS**: Short, smart links save cost and improve clickthrough rates while reliably taking users to the right content on web or app.
- **Sharing**: Enable easy content distribution from your share sheets, and learn where and how your content is spreading.

## Additional resources

Check out our [Packaging](https://help.branch.io/marketer-hub/products.md) and [Products](https://help.branch.io/marketer-hub/products.md) pages to learn more about Activation. If you’re ready to get started, [reach out to our sales team](https://www.branch.io/contact-sales/).

If you’re looking for resources about using Activation, check out the following article categories:

- [Create Links](https://help.branch.io/marketer-hub/category/create-links.md)
- [Manage Links](https://help.branch.io/marketer-hub/category/manage-links.md)
- [Verify Links](https://help.branch.io/marketer-hub/category/verify-links.md)