> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Improved Single Sign-On (SSO) Experience

> Branch has migrated single sign-on to Auth0 for stronger security, better reliability, and a smoother login experience.

## Overview

Branch has upgraded our single sign-on (SSO) infrastructure by migrating to Auth0, an industry-leading identity management platform.

This change enhances security, improves reliability, and provides a better user experience during login.

## What’s changing?

We've built a completely new SSO system using Auth0 to enhance security and streamline user management.

- **Migration required for new experience**: To take advantage of the improved experience, enterprise customers with an existing Branch SSO integration must migrate to the new Auth0-based system.
- **New configuration page**: A new Auth0 configuration page is now available in the Branch Dashboard to guide you through the setup/migration process.
- **No impact to current login methods**: Your existing SSO integration will continue to function without interruption as you plan your migration. Also, customers not using SSO can continue to log in with a username and password.
- **No downtime**: The migration process is designed to be seamless, with no system downtime.

## Benefits

This upgrade offers several key benefits:

- **Improved user experience**: The new integration enables access to our redesigned and more intuitive user interface.
- **Simplified user management**: Easily provision and deprovision your Branch user accounts.
- **Trusted and secure**: Auth0 is a trusted, industry-leading vendor for authentication and authorization.

## Who can access the new system?

The new Auth0 SSO is available now for all enterprise customers, including:

- Current SSO users who need to migrate.
- Enterprise customers who want to start using SSO.
- New enterprise customers setting up SSO.

> **Note**
>
> Branch SSO is not available for self-serve customers.

## Learn more

To get started with Auth0, please see our new guide: [Configure SSO With Auth0](https://help.branch.io/account-hub/configure-sso.md). These same steps also apply to customers using our legacy SSO offering with an IdP like Okta.