> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Household Measurement

> Track downstream conversions across household devices with Branch Household Measurement, including CTVs, consoles, and phones.

With this powerful new attribution feature, you can finally track downstream conversions across multiple household devices.

## Overview

![](https://help.branch.io/img/3a0c68f4fe2ac46d4f1d4840bff2349af5853a860770ca505522849fa6f3ee9b-household-1-1-.png)

Household Measurement offers comprehensive attribution support for household devices, including CTVs, gaming consoles, mobile phones, laptops, and [others](https://help.branch.io/marketer-hub/household-measurement.md#what-is-household-measurement).

With this feature, you can measure down-funnel events and get a holistic view of your users' actions. This gives you the data you need to optimize your campaigns and your TV ad budgets.

## Attribution Flows

Household Measurement supports three attribution flows:

- TV to TV
- TV to Web/Mobile
- Web/Mobile to TV

Learn more about each in detail [here](https://help.branch.io/marketer-hub/household-measurement.md#attribution-flows).

## Integration Guide

Enabling Household Measurement requires developer support.

Your team will need to decide on either an **SDK** or **server-to-server** integration, depending on your needs.

Use our [integration instructions](https://help.branch.io/marketer-hub/household-measurement.md#integration-guide) to help make your decision and begin an integration.

## Access

Household Measurement is part of our Performance Pro package, which also includes:

- [Predictive Aggregate Measurement](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md)
- [ROI Hub](https://help.branch.io/marketer-hub/roi-hub.md)
- [Engagement Builder](https://help.branch.io/marketer-hub/engagement-builder.md)
- And everything in [Performance Essentials](https://help.branch.io/marketer-hub/products.md#performance)!

Learn more on our Pricing [page](https://www.branch.io/pricing/).

## Get Started

If you're ready to begin optimizing attribution coverage for your cross-device campaigns, contact our [sales team](https://www.branch.io/contact-sales/) to get started!