> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# October

2 articles

- [Introducing Predictive Aggregate Measurement (PAM)](https://help.branch.io/account-hub/introducing-predictive-aggregate-measurement-pam.md): Predictive Aggregate Measurement (PAM) is Branch's privacy-focused, aggregate-based attribution for a changing privacy landscape. (updated 2026-08-20)
- [Household Measurement](https://help.branch.io/account-hub/changelog-household-measurement.md): Track downstream conversions across household devices with Branch Household Measurement, including CTVs, consoles, and phones. (updated 2026-08-21)