> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Data Privacy

6 articles

- [Obscured Data](https://help.branch.io/account-hub/obscured-data.md): Understand why Branch obscures some data, covering privacy protocols, Predictive Aggregate Measurement, and aggregate reporting. (updated 2026-08-18)
- [Third Party Integrations and PII](https://help.branch.io/account-hub/third-party-integrations-and-pii.md): Understand what personally identifiable information may be collected by third-party integrations you configure in Branch. (updated 2026-03-19)
- [Best Practices to Minimize Data Sent to Branch](https://help.branch.io/account-hub/best-practices-to-minimize-data-sent-to-branch.md): Learn about user privacy, understanding PII, personal data, and best practices for sharing data with Branch. (updated 2026-08-24)
- [Data Retention Policy](https://help.branch.io/account-hub/data-retention-policy.md): Read how long Branch retains the information collected through our Services and the business needs it supports. (updated 2026-09-22)
- [SDK Privacy Controls](https://help.branch.io/account-hub/sdk-privacy-controls.md): Use the Branch SDKs to honor a user request not to be tracked, and see how that flag affects core functionality. (updated 2026-07-31)
- [Shared Responsibility](https://help.branch.io/account-hub/shared-responsibility.md): Understand which security and privacy responsibilities belong to Branch and which belong to you as a customer. (updated 2026-08-24)