> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Intro Plan

> Compare what's included in the Branch Intro plan, covering attribution, links, deep linking, and QR codes for new teams.

Intro is a plan that gives you access to attribution, links, deep linking, and QR codes across all three Branch product verticals: Performance, Engagement, and Activation. It's designed for teams getting started with mobile measurement and link management.

## What's included

| Feature | Included |
| --- | --- |
| Volume credits | 5,000/mo |
| Web links / customized QR codes | 500/mo (shared cap) |
| Click tracking | 25,000/mo |
| Ad partners | 1 (with 3 Postbacks) |
| Apps | 1 |

**Core features on all plans:**

- Deep linking and deferred deep linking
- Basic click and touch analytics
- Summary and sources reporting
- Attribution windows
- Alert notifications
- Debugging tools
- Redirect configuration
- Social media preview
- Inbound data integrations
- SEO
- Data exports (manual, no API)

**Additional Intro features:**

- Last-touch attribution
- Link folders
- QR codes with full customization
- 1 ad partner with 3 postbacks and ad links
- AI-assisted short link creation
- Sensei (view only)
- Touch point analytics
- Templated deepviews

## Features that require Basics

The following features are not available on Intro and require a Basics subscription:

- Custom branded domain
- Short Link API (web links only on Basics; deep link API requires Enterprise)
- Bulk link creation (CSV upload)
- Export APIs and data feeds
- Branded web links
- Link templates
- Quick links (app short links)
- Multiple ad partners (up to 3)
- CDP data imports

> **Note**
>
> Intro features are bundled as a base layer with every Basics subscription. Upgrading from Intro to a Basics plan is purely additive. You never lose cross-vertical access by choosing a single-vertical Basics plan.

## How Intro compares to Basics

|  | Intro | Activation Basics | Performance Basics | Engagement Basics |
| --- | --- | --- | --- | --- |
| Price | $39/mo | $199/mo | $499/mo | $499/mo |
| Volume credits | 5,000/mo | 5,000/mo | 100,000/mo | 100,000/mo |
| Web links / QRs | 500/mo | 10,000/mo | 500/mo | 500/mo |
| Click tracking | 25,000/mo | 150,000/mo | 25,000/mo | 25,000/mo |
| Ad partners | 1 | 1 | 3 | 3 |
| Apps | 1 | 1 | 1 | 1 |
| Custom domain | -- | Yes | -- | -- |
| Short Link API | -- | Web links only | -- | -- |
| Export APIs | -- | -- | Yes | Yes |

## Overages

If your usage exceeds the included limits, overage charges apply automatically:

| Metric | Overage rate |
| --- | --- |
| Volume credits | $0.05 per VC above 5,000 |
| Web links / QR codes | $0.05 per link or QR above 500 |
| Click tracking | $0.01 per click above 25,000 |

You'll receive alerts as you approach your included limits.

> **Note**
>
> If your monthly usage consistently exceeds your Intro limits, upgrading to a Basics plan may be more cost-effective. You can compare plans and upgrade from **Manage Your Subscription** in Branch.

## FAQ

> **What is Intro?**
>
> Intro is a plan that bundles attribution, deep linking, web links, and QR codes across all three Branch product verticals (Performance, Engagement, Activation) with lower volume limits than Basics plans.

> **Who is Intro for?**
>
> Teams getting started with mobile measurement and link management, or teams that need basic cross-vertical access without the volume of a full Basics plan.

> **Can I use Intro for app attribution?**
>
> Yes. Intro includes last-touch attribution with 5,000 volume credits/mo and 1 ad partner with 3 postbacks and ad links.

> **Can I use Intro for link management?**
>
> Yes. Intro includes 500 web links and/or customized QR codes per month with full QR customization, link folders, and AI-assisted short link creation.

> **Do I get deep linking on Intro?**
>
> Yes. Deep linking and deferred deep linking are core features included on all plans, including Intro.

> **Are add-ons available on Intro?**
>
> No. Add-ons (extra volume credits, email measurement, cohort reporting, data integrations) are available on Basics plans only.

> **Can I use a custom domain on Intro?**
>
> No. Custom branded domains require Activation Basics.

> **Can I use the Short Link API on Intro?**
>
> No. The Short Link API (web links only) requires Activation Basics. Deep link API access via Short Link API is available on Enterprise plans.