> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Activation Basics Package

> Compare what's included in Branch Activation Basics, a $199/month plan for web links, QR codes, and analytics, and see who it's for.

Branch now offers [Activation Basics](https://www.branch.io/products/activation/), a new plan to help you scale your web-linking strategy.

## What's included

Activation Basics costs **$199/month** with a 30-day free trial.

| Feature | Details |
| --- | --- |
| **Web Short Links or QR codes** | 10,000 per month |
| **Clicks** | 150,000 per month |
| **Custom domains** | One custom domain and one customizable `app.link` domain |
| **Analytics** | Two-year retention |
| **APIs** | Short Link API (web-only links) |
| **Support** | Email support |

## Who this package is for

- Small and medium businesses managing multiple marketing campaigns
- Agencies tracking campaigns for several clients
- Anyone who's hit the limits of free tools and needs custom branding and higher volume

## Get started

[Start a free 30-day trial](https://branch.io/pricing) to test all features with your real campaigns. Designate Activation Basics as your post-trial plan from **Manage Your Subscription** in Branch. If you don't designate a plan, you'll be subscribed to Intro ($39/mo) by default after your trial ends.

## FAQ

> **What happens if I exceed limits?**
>
> Overages are charged automatically at the rates below. You won't hit hard caps during campaigns.
>
> - $0.05 per additional link
> - $0.01 per additional click
> - $0.05 per additional QR code

> **Can I add more users?**
>
> Yes, additional seats cost $25/month each.

> **What happens if I cancel?**
>
> Your links stay active, but you'll lose access to analytics and customization. Ensure you export your data before canceling.